Head of Demand Generation

Job Description : Head of Demand Generation

We are seeking a visionary and strategic Head of Demand Generation to build and lead our predictable revenue engine. The ideal candidate is a seasoned leader who will own the entire top-of-funnel strategy for our Medium, Large, and Ultra-Large Enterprise segments.

This role involves leading our Sales Development Representative (SDR) and on ground Business Development (BD) teams, implementing scalable processes, and working cross-functionally to drive significant pipeline growth.

You will be a key leader in the organisation, reporting directly to both Business Unit Heads and playing a critical role in our market expansion.

About The Role

• Lead and Scale the Team : Build, mentor, and manage a high-performing team of SDRs and BDs, fostering a culture of success and accountability to crush pipeline targets.
• Own the Target Segment : Architect and execute a sophisticated, multi-channel demand generation strategy specifically designed to penetrate Medium, Large, and Ultra-Large Enterprise accounts.
• Build a Predictable Engine : Develop and optimize scalable processes and systems to ensure a consistent and predictable flow of high-quality leads for the sales team.
• Report to Leadership : Own all demand generation KPIs and analytics, delivering regular, data-driven insights and pipeline forecasts directly to both Business Unit Heads.
• Drive Strategic Collaboration : Work in close partnership with the Key Account Management (KAM) team to ensure a seamless lead-to-customer journey, identify cross-sell / upsell opportunities, and accelerate deal closure.
• Master the Funnel : Take full ownership of the marketing and sales funnel, from awareness and lead capture to qualification and handoff, ensuring alignment with business objectives.
• Leverage Data and AI : Champion the use of AI and data analytics across all GTM efforts to maximize ROI and campaign effectiveness

Requirements

Skills Required

Salesforce, Ai, Hubspot, Data Analytics