Director of Marketing

Job Title : Director of Marketing (US Market)

Location : Coimbatore, India ( Onsite )

Reports to : CEO

About Fountain Hills Technologies

Fountain Hills Technologies is a Managed Security Service Provider (MSSP) that acts as a trusted security partner for businesses across the United States. Our core services include 24 / 7 security operations, threat intelligence, and incident response. Our goal is to provide enterprise-grade security expertise, allowing our clients to focus on their core operations while we protect their critical assets.

The Role

We are seeking a strategic and experienced Director of Marketing to lead our growth in the US market. Based in our Coimbatore office, you will be responsible for building, leading, and mentoring our marketing team. The ideal candidate is a proven leader with a deep, hands-on understanding of the US B2B technology landscape, preferably in cybersecurity.

This role requires the ability to bridge geographies, translating high-level business goals into actionable campaigns that generate brand awareness, drive demand, and build a predictable pipeline in partnership with our US-based sales team.

Key Responsibilities

Market Strategy & Execution : Develop and own the comprehensive marketing strategy to grow our presence in the United States. Differentiate the Fountain Hills Technologies brand by deeply understanding the buyer journey of technical leaders (CISOs, IT Directors).

Team Leadership & Management : Lead, mentor, and scale a high-performing marketing team in India. Foster a culture of excellence, accountability, and continuous learning.

Demand Generation & ABM : Design and execute multi-channel demand generation and Account-Based Marketing (ABM) campaigns to drive a qualified sales pipeline. Own the full marketing funnel, from awareness to conversion.

Content & Thought Leadership : Build and oversee a powerful content engine that establishes our brand as a trusted authority in cybersecurity. Guide the creation of technical whitepapers, research reports, and webinars that resonate with a sophisticated audience.

Digital Marketing & Performance : Oversee all digital channels, including SEO, SEM, paid social (LinkedIn, etc.), and email marketing. Manage the marketing budget with a focus on optimizing CPL, CAC, and overall ROI.

Sales Alignment & Nurturing : Collaborate closely with the US sales team to define MQL / SQL criteria, ensure seamless lead handoff, and create effective lead nurturing programs for long B2B sales cycles.

Analytics & Reporting : Define, track, and report on key performance indicators (KPIs). Communicate performance data and strategic insights clearly to executive stakeholders.

Go-to-Market (GTM) : Develop and lead GTM strategies for new service launches and market expansions.

Qualifications & Experience

Must-Haves :

10+ years of experience in B2B marketing, with a minimum of 5 years in a leadership role managing a team.

Demonstrable, hands-on experience developing and executing marketing strategies specifically for the US B2B market is a mandatory requirement.

Proven success in marketing to technical audiences (e.g., IT, cybersecurity, or complex B2B SaaS).

A strong track record of developing and executing successful SEO, demand generation, and ABM strategies that resulted in measurable pipeline growth.

Expertise in marketing analytics, KPI tracking, and data-driven decision-making.

Exceptional leadership and communication skills, with experience managing cross-functional and geographically distributed teams.

Proficiency with modern marketing technology stacks (e.g., HubSpot / Marketo, Salesforce, Google Analytics, SEO tools).

Preferred Qualifications :

Direct experience working for an MSSP, cybersecurity firm, or a closely related B2B technology company.

Experience in developing channel or partner marketing programs.

Experience managing influencer and PR programs to build brand presence.

What We Offer

A competitive salary and benefits package.

The opportunity to lead a critical business function and make a significant impact on our growth.

A challenging and rewarding work environment with a focus on professional development.

The chance to be a key leader in a fast-growing, global cybersecurity company.