Digital Marketing (Ads)

ConfidentialGurugram, Gurgaon / Gurugram, India

20 days ago

Job description

Digital Marketing Specialist – IVF / Infertility Campaigns

Location : Neelkanth Hospitals Private Limited

Job Type : Full-Time

Experience : Minimum 2 years

Industry : Healthcare / Fertility / IVF Clinics

About Us :

We are a leading fertility healthcare provider focused on offering world-class IVF and infertility treatments. As we continue to grow, we're looking for a results-driven Digital Marketing Specialist who has hands-on experience running paid campaigns and a deep understanding of the unique compliance and messaging challenges in fertility advertising.

Key Responsibilities :

Paid Campaign Management :
Plan, execute, and optimize Google Ads , Meta Ads (Facebook & Instagram) , and LinkedIn Ads campaigns focused on IVF, IUI, and infertility services.
Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and continuously improve campaign efficiency.
Conduct keyword research, audience segmentation, and A / B testing for ad creatives and landing pages.
Reporting & Analytics :
Create weekly / monthly performance reports with insights and actionable recommendations.
Utilize tools like Google Analytics, Google Tag Manager, and Meta Pixel for tracking and optimization.
Compliance & Ethical Advertising :
Ensure all ads follow Google's Healthcare Policies , Meta's advertising guidelines , and local advertising regulations related to IVF and medical services.
Work closely with internal compliance / legal teams to review campaigns before launch.

Requirements :

Minimum 2 years of hands-on experience in :

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Proven experience in healthcare or fertility marketing , preferably IVF or infertility treatment campaigns.

Strong understanding of ad targeting strategies, especially around sensitive health-related content.

Working knowledge of Google Analytics, GTM, Meta Pixel , and other performance marketing tools.

Ability to manage budgets, timelines, and multiple campaigns simultaneously.

Excellent communication, reporting, and analytical skills.

What We Offer :

Opportunity to work with a purpose-driven healthcare brand.

Supportive team culture and a chance to make real impact in people's lives.

Competitive salary and performance-based incentives.

How to Apply :

Please send your updated resume , portfolio of campaigns managed , and a brief cover letter to Ms. Minu Churiwal : 9205884588 , [HIDDEN TEXT]

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Skills Required

Google Ads, linkedin ads , instagram , Google Tag Manager, facebook, Google Analytics

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Digital Marketing • Gurugram, Gurgaon / Gurugram, India