Market Development Manager

Job Purpose :

To develop and implement regional marketing strategies that drive sales and Liquidation growth, enhance Strategic brand presence, and support the adoption of agrochemical products across assigned territories. This role bridges marketing initiatives with field-level execution, ensuring alignment with business objectives and regional market needs.

Key Responsibilities :

1. Strategic Planning & Execution

Develop and execute regional marketing plans aligned with national strategy.

Identify market trends, customer needs, and competitor activities to adjust regional tactics.

Work closely with sales teams to support achievement of sales targets.

2. Product & Brand Management

Drive awareness and adoption of key agrochemical products through campaigns and promotions.

Monitor product performance and provide insights for improvement or repositioning.

Oversee brand positioning and compliance with corporate identity.

3. Field Marketing & Demand Generation

Plan and coordinate farmer meetings, demonstration trials, and field days.

Collaborate with technical teams for product training and education initiatives.

Manage distributor / retailer engagement programs to strengthen channel relationships.

4. Budget & Resource Management

Develop and manage regional marketing budgets.

Ensure efficient utilization of resources and optimal ROI on marketing spend.

5. Market Intelligence

Collect and analyze data on crop patterns, pest trends, and market dynamics.

Provide actionable insights to product development and strategic teams.

6. Team Coordination

Coordinate with field staff, agronomists, and DGM to ensure alignment.

Support training and capacity building for local sales and marketing personnel.

Experience & Qualifications :

• Educational Qualification : B.Sc. (Agriculture) / M.Sc. (Agriculture) / MBA
• Work Experience : 6–7 years in Sales & Marketing of Pesticides
• Market Knowledge : Strong understanding of the Gujarat market; prior experience working in Gujarat is an added advantage

Base Location : Vadodara