Senior Influencer Marketing Associate

Mad Influence is a creator-first, full-stack marketing company under Mad Group. We build brands with culture, content, and technology—combining 360° agency services (strategy, social, media buying, content production, celebrity & influencer management) with our in-house platform, Xley , to run campaigns at scale. We’ve executed 2000+ campaigns across categories for leading brands, and we operate with a bias for speed, clear ownership, and measurable impact.

Role Mission

Operate our in-house tool (Xley) to plan, launch, and scale creator campaigns with precision—own strategy, quality control, and stakeholder outcomes while the platform handles the heavy lifting.

What You’ll Own

• Creator Fit & Pipeline Design : Configure discovery filters, lists, and scoring rules in Xley to surface on-brand creators across tiers and regions.
• Offer & Guardrails : Set negotiation guardrails (rates, usage, timelines) and approve exceptions; Xley runs outreach and auto-negotiation.
• Briefs & QA : Adapt brand objectives into campaign briefs using Xley templates; review / approve AI-assisted briefs and ensure compliance (ASCI / disclosures, usage).
• Execution Oversight : Monitor dashboards for SLAs, delivery windows, and risk alerts; resolve only exceptions and edge cases.
• On-Ground Shoots & Events : Handle on-site creator shoots, content capture days, and client events—manage call sheets, keep creators on brief, secure timely approvals, and ensure brand safety. Travel as needed.
• Performance & Insights : Interpret Xley analytics (CPV / CPE / EMV, reach quality, creative lift), publish crisp insights and next-step recommendations to clients.
• Creator Relationships : Build trust with priority creators / talent managers for smoother approvals and faster escalations.
• Playbooks & Experimentation : Convert learnings into reusable presets, tags, and workflows in Xley; run A / Bs on hooks, formats, and posting windows.
• Cross-Functional : Partner with strategy, sales, and performance teams; translate insights into proposals and renewals.