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Influencer Marketing Specialist

Influencer Marketing Specialist

Purple Focus Pvt. Ltd.Gurugram, Haryana, India
17 hours ago
Job description

Overview :

We are seeking a creative, data-driven, and relationship-focused Influencer Marketing Specialist to drive brand awareness, engagement, and conversions through influencer-led campaigns. This role will be responsible for identifying, onboarding, and managing influencers across multiple platforms, ensuring impactful collaborations that align with our brand values and goals.

Key Responsibilities :

Strategy & Planning

  • Develop and execute influencer marketing strategies aligned with overall marketing and brand objectives.
  • Research industry trends, competitor activities, and emerging platforms to identify influencer opportunities.

Influencer Identification & Relationship Management

  • Build and maintain strong relationships with influencers, content creators, and talent agencies.
  • Evaluate influencers based on audience relevance, engagement, authenticity, and ROI potential.
  • Campaign Execution

  • Plan, negotiate, and manage influencer collaborations across Instagram, YouTube, Facebook, X, and emerging platforms.
  • Brief influencers on campaign objectives, brand guidelines, and deliverables.
  • Ensure timely execution and high-quality content delivery.
  • Analytics & Reporting

  • Track campaign performance using KPIs such as reach, engagement, conversions, and ROI.
  • Prepare post-campaign reports with insights and recommendations for future campaigns.
  • Cross-Functional Collaboration

  • Work closely with social media, content, design, and performance marketing teams for cohesive brand campaigns.
  • Support PR and brand events by leveraging influencer presence and promotion.
  • Requirements :

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 2–4 years of proven experience in influencer marketing, social media, or brand partnerships.
  • Strong understanding of social media platforms, creator economy, and digital trends.
  • Excellent negotiation, communication, and relationship management skills.
  • Analytical mindset with experience in campaign tracking and reporting tools.
  • Creative thinker with the ability to identify authentic storytelling opportunities.
  • Preferred Skills

  • Experience working with influencer platforms / tools.
  • Strong network of influencer / agency contacts (a plus).
  • Knowledge of both micro- and macro-influencer ecosystems.
  • Familiarity with paid media amplification of influencer content.
  • If you have the passion and experience to build strong influencer marketing systems and drive impactful campaigns, we’d love to hear from you!

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    Influencer Marketing • Gurugram, Haryana, India

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