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Associate Marketing Specialist (Technical) – Content & B2B Growth

Associate Marketing Specialist (Technical) – Content & B2B Growth

White PathDelhi, India
2 days ago
Job description

About the Role

We’re looking for a marketing professional who understands AI and can translate technical concepts into content that engages both technical and business audiences. You’ll own the end-to-end process : writing technical blogs and LinkedIn posts, and ensuring they reach the right audience through post boosting and campaign management.

This role is ideal for someone who enjoys wearing multiple hats : writing content, shaping messaging, managing paid campaigns, and building systems that scale.

Key Responsibilities

  • Plan and produce content across formats : blogs, LinkedIn posts, case studies, newsletters, and more
  • Create and manage LinkedIn campaigns, including post boosting, targeting, and performance tracking
  • Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement
  • Develop and optimize email marketing strategy for B2B audiences, including newsletters and drip campaigns
  • Use analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights
  • Collaborate with product, design, and tech teams to ensure consistent messaging across all channels
  • Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement

Requirements

  • Excellent writing and storytelling skills with the ability to simplify complex AI concepts
  • Solid understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases)
  • Hands-on experience managing LinkedIn posts and boosting / sponsored campaigns
  • Familiarity with SEO and analytics tools
  • Background in marketing, communications, computer science, or related field
  • Bonus : experience in B2B SaaS, enterprise tech, or AI-driven businesses

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    Content Marketing Specialist • Delhi, India

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