Ember Foundry by Torrocks Brand Comm
Ember is new insight studio for Indian promoters to make better, more informed decisions for their businesses. We exist to uncover what people truly think, feel, and do beyond the obvious, so that promoters can shape brands, products, and experiences that last. Rooted in research and driven by context, Ember blends primary and secondary market intelligence, cultural listening, and human truths into clear, actionable insights for decision-making.
Soft Disciplines
- Always asking 'why' or 'how'
- Looks at gossip as data (everything is human behaviour centric)
- Doesn't understand social anxiety at all (serial networker)
Execute
Design and run primary research studies like surveys, in-depth interviews, focus groups, ethnographic studies to uncover fresh consumer insights.Identify and build relationships with potential research participants, communities, or industry experts.Conduct secondary research trend reports, desk research, competitor and category analysis to distill relevant, actionable findings.Develop research discussion guides, questionnaires, and other tools to ensure quality data collection.Synthesise qualitative and quantitative data into clear reports, insight decks, or internal share-outs for the Ember team and clients.Support the strategy team with insight-led recommendations that shape brand and creative work.Maintain and grow a network of respondents, communities, and field contacts for future studies.Present research findings confidently and answer tough questions about validity, sampling, and relevance.Stay up-to-date with emerging research methodologies, tools, and trends.Support & Input
Collaborate closely with strategists, designers, and creative teams to ensure insights are practical and inspiring.Share relevant trends, consumer shifts, and white-space opportunities proactively.Help Ember build an internal knowledge library of past research, case studies, and frameworks.Reports To : Strategy Lead or Managing Partner
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Skills Required
questionnaires , category analysis, Primary Research, desk research, focus groups, Surveys, Secondary Research, Trend Reports
