Lead Performance Marketing

Lead Performance Marketing

Reporting to : Head of Growth

We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships and content funnels.

What you’ll own

Full-funnel acquisition for product-led and enterprise prospects : demand gen, activation experiments, and paid campaigns (Google, LinkedIn, Meta where relevant) for short courses (eg. “Powers of AI”) and pathways to degree programs.

Build performance funnels for cohorts : acquisition → nurture → conversion → alumni referrals.

Run channel experiments (Meta, YouTube, Google Search), plus paid placements with edtech partners.

Build dashboards for enrollments, cohort LTV, CPA and conversion rates.

Run partnership and affiliate programs for referral growth.

Create content + creative that converts cold audiences into paid signups.

Create audience-first GTM : ICP definition, ideal customer journeys, and channel playbooks for both self-serve and enterprise outreach.

Partner with product & design to turn demo feedback into scalable acquisition flows.

Translate product messaging (ambitious, job change, and career advancement) into ad creatives, landing pages and nurture sequences. (Canva / Wordpress + copy skill mandatory.)

Own the full funnel : audience research, targeting, creatives, budget allocation, reporting.

Run experiments, report on CAC / LTV and take steps to improve payback period.

What we expect

4+ years of hands-on experience in performance marketing (agency or freelancing counts).

A portfolio / case study of past campaigns you’ve run with clear results (applications without this will be asked to do an assignment).

Certifications on Google / Meta Ads are strongly preferred.

Strong analytical skills – you should be comfortable making decisions from data.

High standards for creative output and storytelling in ads.

Understanding of service-based businesses / consultancies and how to generate leads.

Bonus if you’ve worked with e-commerce / D2C brands.

Why this role?

You’ll get the freedom to experiment and prove how marketing moves revenue.

Your campaigns won’t just run, they’ll define benchmarks for the company. Every rupee spent should be treated as your own.

We’re in a high-growth phase , so strong performers will quickly see more ownership.

You’ll be owning campaign planning, creative testing cycles, and CPA optimization funnel success / failure will be circled to you.

Requirements

4 years relevant experience with measurable course or lead gen results. Portfolio / case study required — show acquisition costs and conversion improvements.

Strong CRO instincts, landing page testing experience, and familiarity with cohort-based paid funnels.

Comfortable creating short, course-led creatives and email nurture flows.

Certifications are helpful; experience in edtech is a plus.