Performance Marketing

Company Description

Story Digital offers consumer-centric solutions to drive culture, commerce, and communities for brands and businesses. We are redefining the new age of advertising and creating a unique, creative city - a #Creaticity. Join us in this journey of innovation and growth.

About the Role :

We are looking for a data-driven and creative Performance Marketing Professional to manage and optimize our digital advertising campaigns across multiple platforms. You'll be responsible for driving growth through paid media strategies, performance tracking, and continuous campaign improvement.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns across Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube) .
• Manage campaign budgets and ensure efficient spending with a focus on ROI and ROAS.
• Analyze data to identify trends, insights, and opportunities for scaling campaigns.
• Collaborate with the creative and content teams to develop high-performing ad creatives and messaging.
• Track and report key performance metrics, including CTR, CPC, CPA, conversions, and others.
• Stay up-to-date with the latest digital marketing trends, tools, and platform updates.

Requirements :

Skills Required

Google Ads, Google Analytics