Associate Director, Open and AMP Programmes - Executive Education

Job Purpose

As the Associate Director of the Executive Education Division, you will play a pivotal role in shaping the strategic direction and operational excellence of our Open and AMP programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations / improvements and digital transformation initiatives.

Key Responsibilities :

1.Strategic Revenue Growth :

• Devise and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments.
• Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases.

2.Digital Marketing :

3.Engagement with Research Centers :

4.Strategic Planning Excellence :

5.Budgetary Maestro :

6.Annual Planning :

7.Financial Forecasting :

8.Conversion Optimization :

9.Salesforce CRM and Digital Transformation :

Job Specification

Knowledge / Education

MBA

Specific Skills

Understanding market & environment, Strategy planning, Negotiation, Facilitation & research, Revenue Generation, Relationship management, Business unit management,

Marketing, Sales / Business Development, Team management, Leadership, Cross functional collaboration

Desirable Experience

15 + years

Job Interface / Relationships :

Internal

External

S.N Key Responsibilities and% Time Spent

1.To understand market & environment needs for AMP programmes - 10%

2.To enable enrollments for Open & AMP programs and meet the revenue through business development ( Both for B2C & B2B Channels) - 30%

3.To direct and understand Digital Marketing campaigns effectively to aid business development

20%

4.To strengthen and build network with alliances / partners, Program Management Head, External Faculty and EE Alumni - 5%

5.To perform people responsibilities for AMP programs functions -10%

6.To develop Budget guidelines for the year and ensure enhancement of processes and systems for smooth functioning of the department - 10%

7.To interact with internal and external agencies on an ongoing basis - 5%

Total Time Spent on All Responsibilities - 100%

Skills Required

Lead Generation, Financial Forecasting, Digital Marketing, Revenue Generation, Salesforce Crm, Strategic Planning