Performance Marketing Manager

Performance Marketing Manager (Meta | YouTube |WhatsApp)

Role Summary

You’ll own performance marketing across Facebook, YouTube, and WhatsApp — driving growth

through rapid experiments, smart iteration, and deep platform understanding. You’ll live in data,

learn fast, and use insights to push efficiency and scale every week.

What You’ll Do

• Run and optimize campaigns end-to-end — Meta, YouTube & WhatsApp.
• Launch fast experiments to test creatives, audiences, and funnels.
• Track and improve key metrics — CAC, CTR, CPA, ROAS, retention.
• Diagnose issues fast — creative, audience, tracking, or algorithmic.
• Stay ahead of platform and algorithm changes; adapt strategies quickly.
• Map and improve full-funnel journeys from click to conversion.
• Share insights and next steps with the Growth team weekly.

What You Bring