Growth & Operations Manager

About the Role

TPFU Food and BiteBox Meals are rapidly growing meal-prep brands serving the Greater Toronto Area. We are expanding further and looking for a strong Growth & Operations Manager based in India to manage social media, customer support, performance tracking, website operations, and expansion. This role is for a high-ownership, multi-functional operator.

Location : Remote (India)

Reports to :

Founder – TPFU & BiteBox

Hours of working :

3 PM Eastern Time to 12 AM Eastern Time

Key Responsibilities

1. Marketing & Social Media

Manage monthly content calendar for Instagram, YouTube, TikTok

Plan & execute ads on Meta + Google

Work with influencers & content creators

Track performance : reach, engagement, CAC, ROAS, CTR

2. Customer Support Oversight

Oversee CS reps (WhatsApp, email, phone)

Resolve escalations & ensure fast response times

Monitor refunds, complaints, delays, delivery issues

Improve CS workflows & SOPs

3. Business Operations & Tracking

Maintain daily dashboard : orders, refunds, complaints, delivery performance

Track meal production accuracy & packaging performance

Identify operational inefficiencies and recommend improvements

Daily coordination with delivery / logistics teams

4. Website & Tech Management

Update Shopify banners, pricing, menus, offers

Run A / B tests on landing pages

Collaborate for feature updates

Track CRO metrics : funnel drop-off, cart abandonment, checkout rate

5. Growth Strategy

Develop new customer acquisition ideas

Suggest retention strategies : loyalty, referrals, better onboarding

Manage subscription metrics : churn %, active users, renewal rates

6. Expansion & Partnerships

Identify new partner opportunities for city expansion

Evaluate, shortlist, and coordinate initial conversations

Build playbooks for city-level launches

Track partner performance post-launch

7. Finance & Reporting

Weekly P&L snapshots

Track food cost %, packaging cost %, delivery cost %

Monthly performance report for founder

Maintain budget sheets & marketing spend optimization

8. Team Coordination

Manage small remote teams (support, editors, interns)

Assign weekly tasks & track completion

Document SOPs for every function

Candidate Requirements

5–10 years experience in Marketing / Operations / Growth / Business Management

Strong with Google Sheets, Shopify basics, Meta Ads, Google Ads

Experience managing teams

Highly organized, operational thinker, fast executor

Strong English + communication skills

Experience in food tech / D2C preferred (not mandatory)