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SDR - Demand Generation Specialist (US Time Zone)

Maino.ainarela, delhi, in

25 days ago

Job description

Location : Remote (India-based)

Working Hours : 7 : 00 PM IST – 4 : 00 AM IST

About Maino.ai

Maino.ai is an AI-powered marketing technology platform that acts as a smart strategist for

brands, helping them scale paid media campaigns across Meta, Google, Amazon, and

TikTok with predictive insights, cross-platform budget automation, and deep creative

intelligence.

We’re looking for a Demand Generation Specialist who can run high-impact campaigns

targeting US-based prospects, build and manage lead pipelines, and work closely with

leadership to drive growth.

Key Responsibilities

1. Campaign Execution & Optimization

Plan, execute, and optimize B2B email campaigns to generate qualified leads and

demand.

Create, manage, and iterate HubSpot sequences tailored for different audience

segments.

Manage cold outreach campaigns across email, LinkedIn, and phone, ensuring high

deliverability and engagement rates.

2. Lead Generation & Management

Research, build, and enrich lead databases using tools like LinkedIn Sales

Navigator, Apollo, ZoomInfo, etc.

Maintain clean, organized, and actionable CRM data in HubSpot.

Segment and prioritize leads for targeted outreach based on ICP criteria.

3. Sales Enablement Support

Collaborate closely with the Head of Martech to execute sales sequences and

improve conversion rates.

Assist in creating outbound messaging frameworks aligned with sales goals.

Support cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN,

Challenger) and contribute to call strategies.

4. Reporting & Insights

Track campaign performance metrics (open rates, CTR, reply rates, SQL

conversions) and optimize accordingly.

Provide weekly updates on campaign performance and pipeline health.

Requirements

Must-Have Skills & Experience :

2–4 years in demand generation, outbound marketing, or SDR / BDR roles targeting

US markets.

Proven expertise in running email campaigns that generate measurable demand.

Strong HubSpot CRM & sequences experience.

Hands-on experience with lead building and enrichment tools.

Knowledge of outbound sales methodologies and cold outreach best practices.

Comfort with working US hours from India (7 PM – 4 AM IST).

Nice-to-Have :

Cold calling experience targeting VP / C-level executives.

Experience in martech, SaaS, or B2B enterprise sales environments.

Familiarity with marketing automation tools, deliverability optimization, and

personalization strategies.

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