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Ads Performance Marketing Specialist

Job Summary :

We are seeking a highly analytical and results-driven Ads Performance Marketing Specialist to lead and optimize our paid advertising efforts across digital channels. This role is responsible for planning, executing, analyzing, and scaling paid campaigns (Google Ads, Meta / Facebook Ads, LinkedIn, etc.) to drive traffic, leads, and conversions while maximizing ROI.

Key Responsibilities :

• Develop, implement, and manage performance-driven ad campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta (Facebook / Instagram), LinkedIn, TikTok, and other relevant ad networks.
• Continuously optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
• Conduct A / B testing on ad creatives, audiences, and landing pages to improve performance.
• Collaborate with design and content teams to develop compelling ad creatives and messaging.
• Manage and track campaign budgets, bids, and pacing to ensure efficient ad spend.
• Use tools such as Google Analytics, Meta Ads Manager, and other tracking platforms to generate performance reports and actionable insights.
• Identify trends and insights, and optimize spend and performance based on data-driven decisions.
• Stay updated on the latest performance marketing trends, platform changes, and best practices.
• Monitor competitor activity and industry benchmarks to identify opportunities for growth.
• Support lead generation, ecommerce sales, or app installs (depending on business objectives).

Requirements :

Preferred Skills :

Please Mail your Updated CV on vrushali.mahale@sspu.ac.in.