Digital Marketing (Noida)

Job Description

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digital marketing job description outlines a role responsible for creating and managing online marketing campaigns to promote products or services, drive brand awareness, and generate leads through various digital channels. Key responsibilities include conducting market research, creating content for websites and social media, optimizing for search engines (SEO), managing paid advertising (PPC), executing email marketing, and analyzing campaign performance using digital tools to improve strategies and achieve business goals.

Key Responsibilities

Campaign Development : Planning, executing, and overseeing digital marketing campaigns across various platforms like websites, social media, and email.

Content Creation : Developing engaging and informative content, including written articles, graphic design, and social media posts, to connect with the target audience.

SEO & SEM : Implementing search engine optimization (SEO) strategies to improve search engine rankings and managing pay-per-click (PPC) advertising campaigns to drive traffic.

Social Media Management : Managing and growing the brand's presence on social media platforms, including creating posts and monitoring interactions.

Email Marketing : Creating and sending email newsletters and promotional offers to current and potential customers.

Data Analysis : Monitoring key performance indicators (KPIs) and using analytics tools to evaluate campaign performance, identify trends, and optimize strategies for better ROI.

Brand Consistency : Ensuring that the brand's message is consistent and aligned across all digital channels and touchpoints.

Collaboration : Working with other internal teams (e.g., design, sales, product) and external vendors to create effective campaigns and achieve business objectives.

Common Skills

Technical Skills : Proficiency in analytics tools (e.g., Google Analytics), SEO tools, social media management platforms, and email marketing software.

Analytical Skills : Strong ability to analyze data, interpret metrics, and use insights to make data-driven decisions.

Creativity : Ability to develop compelling content and innovative strategies to capture audience attention.

Communication Skills : Excellent written and verbal communication skills for content creation and team collaboration.