Retail Visual Experience Manager

Role Overview

As Program Manager – Visual Merchandising at Apnamart, you will be responsible for defining, implementing and managing the visual presentation strategy across all store formats. Your work will ensure product displays, in-store signage, category resets, new store launches and ongoing store refreshes reinforce the brand’s value proposition, enhance shopper experience and drive sales. You will coordinate cross-functionally with store operations, marketing, category & procurement teams and external vendors to deliver consistent, compelling in-store presentation across our hyperlocal stores.

Key Responsibilities

• Develop the visual merchandising program : layouts, display standards, planograms, signage guidelines for all store formats and categories.
• Partner with store operations and category teams to ensure merchandise-placement logic aligns with business goals (footfall, conversion, average basket size).
• Lead VM activities for new store openings (NSO) and existing store refreshes : from concept to execution, coordinating timelines, materials, vendor installation and quality checks.
• Manage the rollout of promotional displays, seasonal campaigns, thematic signage and store-front visuals to enhance visibility and shopper engagement.
• Monitor store compliance : conduct regular store audits of visual standards, displays, signage, shelf presentation, lighting, category adjacencies;

report gaps and ensure corrective action.

Key Metrics / KPIs

Qualifications & Skills

ability to work with operations, store teams, marketing & vendors.

familiarity with visualtools (e.G., simple design tools, layout sketching) is a plus.

Open to travel across locations