Digital Marketing Manager

Job Title : Senior Digital Marketing Executive in IT

Location : Indore

Department : Marketing

Employment Type : Full-time

Job Summary :

We seek a results-driven Senior Digital Marketing Executive to join our growing marketing team. This individual will generate high-quality leads, create engaging digital content, and drive traffic through effective SEO and SMO strategies. The ideal candidate will possess a strong blend of creative, analytical, and technical skills, with proven experience in digital marketing and a passion for staying ahead of the latest trends in the industry.

Key Responsibilities :

Lead Generation : Develop and execute strategies to generate high-quality leads through various digital channels, including paid advertising (Google Ads, social media), email marketing, and more.

Creative Design : Design visually appealing and compelling creatives for digital campaigns, including social media posts, email templates, display ads, landing pages, and website graphics using tools like Adobe Creative Suite, Canva, etc.

SEO & SEM : Optimize website content for search engines (on-page and off-page SEO), conduct keyword research, and ensure content is aligned with search engine algorithms to improve organic rankings and drive website traffic. Experience in SEM campaigns (Google Ads) is a plus.

Social Media Marketing (SMO) : Develop and implement social media strategies to drive engagement, increase brand visibility, and enhance community building across various platforms (Facebook, LinkedIn, Instagram, Twitter, etc.).

Campaign Performance Analysis : Track, analyze, and report on the performance of digital campaigns using analytics tools like Google Analytics, SEMrush, or similar. Provide insights to improve campaign performance and meet KPIs.

Content Strategy & Management : Collaborate with content teams to create and promote relevant content for targeted audiences. Ensure content is optimized for SEO and user engagement.

Stay Updated on Trends : Continuously monitor digital marketing trends, tools, and technologies to ensure the brand is leveraging the most effective strategies.

Required Skills & Qualifications :

Experience : 5-7 years of experience in digital marketing with minimum 3 years of experience in IT, with a strong background in lead generation, SEO, SMO, and creative design.

Education : Bachelor’s degree in Marketing, Business, or a related field.

Technical Skills :

Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz)

Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.)

Proficiency in design tools like Adobe Photoshop, Illustrator, Canva, etc.

Strong understanding of social media marketing and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).

Creative & Analytical Mindset : Ability to think creatively while using data and analytics to drive decisions.

Communication : Excellent written and verbal communication skills.

Leadership Skills : Ability to manage projects independently, collaborate with cross-functional teams, and mentor junior members of the marketing team.

Problem-Solving : Ability to quickly adapt and solve challenges related to digital marketing strategies.

Preferred Qualifications :

Experience in B2B or B2C digital marketing

Knowledge of email marketing automation tools (e.g., Mailchimp, HubSpot)

Certification in Google Ads, Facebook Blueprint, or other digital marketing certifications