SYNTURE - Digital Marketing Specialist

We are looking for a data-driven and creative Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. You'll play a key role in driving brand awareness, engagement, lead generation, and conversions through effective online marketing strategies.

Key Responsibilities :

• Develop, implement, and manage digital marketing campaigns across Google Ads, social media, email, and SEO
• Monitor and optimize paid media (Google, Facebook, LinkedIn, etc.) for performance and ROI
• Plan and execute SEO / SEM strategies to increase organic traffic and search rankings
• Manage social media accounts, create engaging content, and grow online presence
• Create and send email marketing campaigns, newsletters, and lead nurturing workflows
• Track and analyze campaign performance using Google Analytics, GA4, and other tools
• Prepare regular reports on KPIs and recommend improvements
• Collaborate with design, content, and product teams to ensure consistent branding and messaging
• Stay updated on the latest digital marketing trends, tools, and best Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
• Proficiency in SEO tools (Ahrefs, SEMrush, Moz, etc.) and Google Analytics / GA4
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, or ActiveCampaign)
• Solid understanding of social media platforms and digital content strategies
• Strong analytical skills and attention to detail
• Excellent communication and project management skills
• Degree in Marketing, Communications, or a related field

(ref : iimjobs.com)