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Growth Product Manager

Growth Product Manager

Troopodnarela, delhi, in
2 days ago
Job description

Location : Remote (Bengaluru preferred)

Experience : 2+ years in a product or growth role (performance marketing + CRO background is a must)

Shift Timing : You’ll be working with U.S. brands, so expect U.S. hours

Compensation : Competitive salary + performance bonus + ESOPs (based on experience)

🚀 Role Overview

Some nights, you’ll be deep inside GA4 dashboards figuring out why CTR dropped after a layout change. Other nights, you’ll be on a late call with a U.S. brand, presenting insights from an A / B test that just lifted conversions by 18%.

This isn’t a campaign manager role, it’s about owning the entire post-click experience . You’ll combine your performance marketing brain with a CRO mindset to design, test, and scale what actually moves numbers for brands.

At Troopod, we’re building an AI-led product that auto‑generates and optimizes landing pages for every ad. You’ll work directly with global DTC brands, tech, and design teams to validate what works and help shape how performance marketing and website optimization converge.

If you can talk CAC, CTR, CVR, and ROAS in the same sentence and you know how to fix them, this role will feel like home.

💼 Responsibilities

1. Own Pilot Success

  • Manage end‑to‑end CRO pilots with U.S. brands — from setup to measurable results
  • Diagnose leaks in the funnel using GA4, Meta Ads Manager, Hotjar, and session data
  • Present insights and results directly to founders, CMOs, and growth teams

2. Lead Conversion Optimization

  • Analyze ad → landing page → checkout journeys to spot friction points
  • Create hypotheses, set up A / B or multivariate tests, and measure uplift
  • Work with designers and developers to deploy CRO fixes quickly
  • 3. Bridge Ads and Product

  • Sync with brand’s media teams to ensure landing pages match campaign intent
  • Translate ad‑level learnings into on‑site personalization or creative changes
  • Collaborate with Troopod’s AI & product teams to automate optimization logic
  • 4. Run Performance Experiments

  • Test new layouts, offers, CTAs, and creatives to improve ROAS and CVR
  • Track experiments, interpret data, and turn winning patterns into playbooks
  • Build and maintain dashboards to monitor pilot performance
  • 5. Drive AI Agent Iterations

  • Fine-tune the AI agent using real brand scenarios
  • Continuously improve prompt quality and output accuracy
  • Upload / update brand documents, ad assets, CRO briefs, etc., to improve RAG quality
  • 6. GTM & Insights Loop

  • Convert pilot results into marketing narratives and internal case studies
  • Share findings that inform Troopod’s product roadmap and GTM strategy
  • Standardize frameworks for scaling pilots across verticals
  • 🎯 Qualifications

  • 2+ years in a performance marketing / CRO‑focused role (agency or D2C startup experience preferred)
  • Deep expertise in conversion funnels, A / B testing, landing page UX, and behavioral analytics
  • Strong experience with Shopify, Meta Ads, GA4, Hotjar , A / B testing and other CRO tools
  • Proven ability to analyze campaign + site data and translate into actionable changes
  • Comfortable working with designers, developers, and marketers
  • Strong communication skills, able to simplify data into stories that sell
  • Willingness to work late‑night shifts with U.S. clients
  • 🌟 Bonus Points For

  • Prior role in growth or performance marketing where you owned results
  • Experience with tools like VWO, Mixpanel, PostHog, or Optimizely
  • Hands-on exposure to Shopify Plus or high‑traffic eCommerce sites
  • Experience running CRO programs at scale or leading pilot projects
  • Understanding of AI‑led personalization and website automation
  • Experience in working with AI agents, prompt engineering, and RAG workflows
  • ❤️ Why Join Us

  • Backed by leaders from Shopify, Amazon, Razorpay, and Walmart
  • Already powering pilots for $100M+ brands in the U.S. and India
  • Work on the frontlines of AI‑driven CRO and personalization
  • Flat hierarchy, creative freedom, and zero micromanagement
  • Create a job alert for this search

    Product Manager Growth • narela, delhi, in

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