Senior SEO SpecialistWorkassist • Lucknow, India

Senior SEO Specialist

Workassist • Lucknow, India

3 days ago

Job description

Responsibility :

We are seeking a highly skilled Senior SEO Specialist to lead and execute SEO strategies that drive organic growth, improve search rankings, and enhance overall website performance.

The ideal candidate will have strong analytical skills, hands-on technical SEO expertise, and the ability to coordinate with content and development teams.

Key Optimization :

Conduct detailed keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
Optimize website content, landing pages, and metadata for targeted keywords.
Improve site structure, internal linking, schema markup, and page experience.

Technical SEO :

Perform SEO audits to identify crawlability, indexing, and site performance issues.

Collaborate with developers to fix technical issues (sitemap, robots.txt, canonicalization, redirects, Core Web Vitals).

Ensure adherence to SEO best practices and Google algorithm updates.

Off-Page SEO :

Develop and execute link-building strategies to enhance domain authority.

Manage outreach activities, guest posting, and partnerships for quality backlinks.

Content Strategy :

Work with content writers to create SEO-friendly content (blogs, articles, landing pages).

Identify content gaps, trending topics, and optimize existing content for better ranking.

Analytics & Reporting :

Monitor traffic, rankings, and performance using Google Analytics, Search Console, and third-party tools.

Prepare weekly / monthly reports with insights and recommendations.

Track competitor SEO activities and share actionable insights.

Note : Salary hike based on interview as well.

Additional Details :

Work Level : Individual

Core : Communication Skills, Result Driven, Keep Deadlines, Effective Networking

Leadership : Influencing, Working Type : Advertising & Marketing

Function : Digital Marketing - Other

(ref : iimjobs.com)

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Seo Specialist • Lucknow, India

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