Position Title - Area Sales Manager-General Trade (Appliance)
Location – Vijayawada (Accountable for the entire Andhra Pradesh)
Total Experience - 5 to 14 Years (Minimum in Similar Role)
Qualification - MBA (Full Time is compulsory)
Report to the Branch Sales Manager
Direct Reporting - Yes (3 to 5 On Roll Employees approx.)
Languages Known- English & Hindi & Telegu (Preferred)
Industry- FMCD / Consumer Durable / Electrical & FMCG / Luggage / Building Material
Key Responsibilities : -
Sales
Give sales plan category / product / channel-wise- per month, after discussion with key distributors and dealers.
Daily tracking of sales plan, expectation vs. reality, billing (value achievement of every channel)
Tracking and updating the Daily Sales Report
Ensuring Product Mix in the sales and indenting for products
Ensuring new products and launches are communicated to the market, and the launches are happening on time.
Monitoring Competitors' activity in the Market
Monitoring effective use of POP materials along with Co’s products prominently displayed at all retail shops.
Ensure Company objectives are being fulfilled in a month and cascade the same to team members : working with Field Force in the Market
Provide effective customer service.
Identifying new distributors and markets to start or develop new markets / territories, understanding why the brand is not available.
Ensuring new channel mix in the portfolio- to reduce dependency on distributors
Coordinating with the Depot / Logistics on a day-to-day basis in terms of getting the right Product Mix, and dispatch of goods to respective towns / distributors.
Cost Control
Control on outstanding : tracking payments / outstanding from channel partners
Ensuring timely payment from Distributors as per the stipulated time given to them.
Promotional Activities
Monitoring Schemes in Retail Trade and Distributors.
Monitoring and implementing successful promotional activities from time to time.
Monitoring competitor activity and reporting the same.
Addressing and resolving issues from the dealer / distributor point of view.
Subordinate Development
Providing on-the-job training to subordinates
Remarks-
Good Communication Skills & clarity of thought in terms of Sales processes.
Looking for a stable candidate (Frequent job changes will not be considered)
Strong Exposure to Channel Sales & Rural Market Exposure is compulsory)
Team Handling is compulsory (Compulsory to manage On Roll Team Only)
Strong data analytical skills (Working knowledge of Excel is essential)
Willingness to travel a minimum of 10 to 12 days.
Candidates should have managed a minimum business of 60 Crs PA & above will be considered (Please check and confirm)
Candidates with a 30 to 45-day notice period will be considered.
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Area Sales Manager • India
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