SEO Strategist

SchbangRepublic Of India, IN

30+ days ago

Job description

SEO Manager (5+ Years)

Location : Lower Parel, Mumbai

Expectations :

To align SEO efforts with brand expectations while setting standards of SEO across the industry.

Experience required :

Min 5 years experience in SEO | Worked on at least 1 ecommerce website

Responsibilities : On-page :

Plan, implement, manage, monitor clients SERP
Analyse, Strategise, plan and prepare monthly website strategies and present to

internal and external stakeholders

Respond to and troubleshoot all SEO issues

Ensure that the website and other platforms are following SEO best practices

Conduct regular SEO audits

Plan communication aligned with the client’s strategy

Plan to improve the User Experience of the website regularly

Collaborate with teams and management to ensure that the website aligns with

brand strategy

Create strategies to increase website organic traffic and improve SERP rankings

Keep up-to-date with industry best practices and monitor competitor websites

Plan and strategize and track promotional campaigns from an SEO lens

Oversee responsibilities and timely execution of SEO team members

Manage P&L of the team

Off-page :

Link analysis of our brands' competition

Maintain a link tracker along with anchor text

Reach out and follow up with webmasters / authors of shortlisted websites

Negotiate and close the deal with webmasters / authors

Maintain a list of webmaster contacts from different niche markets

Technical SEO

Additional responsibilities :

Ensuring the execution team has the correct brief from each client and are able to

deliver the work on time

Overseeing creation of pitch decks and internal training as needed

Guiding executives and ensuring their work meet Schbang standards

KPIs :

At least 2 blog case studies highlighting business impact through SEO strategies

implemented (Maximum 1 per brand)

At least 4 instagram and linkedin carousel features for Schbang page highlighting

small wins through strategy implemented (Maximum 2 per brand)

Participate in at least 2 external website awards

Conduct at least 4 internal trainings in a year

Tracking and meeting annual targets

Skills required :

Excellent understanding of SEO

Ability to troubleshoot SERP issues in a fast-paced environment

Strong attention to detail with an analytical mind and problem-solving attitude

Fantastic time management skills

Ability to manage and work with teams

Good clear communication

Google Analytics Power User

Understand and read website events and codes

Ability to adapt to new tools and softwares

Resolve team conflict

Outstanding communication with internal and external stakeholders

Preparing pitch decks

Presentation skills

Tools to master :

Google Analytics

SimilarWeb

SEMRush

AHRefs

Screaming Frog

Google Search Console

Google Docs, Slides, Sheets | Excel, Word, Powerpoint

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Seo Strategist • Republic Of India, IN

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