Omnichannel Engagement Analyst Lead

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.Careers.Indegene.Com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role : Associate Manager - Business Analyst

Description : The Senior / Lead Business Analyst plays a critical role within our Commercial Excellence or Omnichannel Engagement team, driving data-informed business strategies in the pharmaceutical domain. This role focuses on analyzing complex datasets, gathering business requirements, and delivering actionable insights that optimize omnichannel engagement across HCPs (healthcare professionals), patients, and other stakeholders.

The ideal candidate has a deep understanding of pharmaceutical commercial models, combined with experience in omnichannel marketing, including channels like email, rep-triggered campaigns, social, field force, and digital media. You will collaborate cross-functionally with marketing, sales, IT, and data teams to ensure business objectives are supported with the right data and analytics frameworks.

Responsibilities :

• Lead the requirements gathering, documentation, and prioritization process for omnichannel analytics initiatives.
• Collaborate with cross-functional stakeholders (marketing, sales, data science, IT) to define and refine KPIs, engagement strategies, and data needs.
• Analyze omnichannel campaign performance using data from CRM, marketing automation, and digital platforms to provide actionable insights.
• Translate business objectives into technical requirements for data and analytics teams to build appropriate dashboards, reports, and models.
• Facilitate workshops and meetings to identify pain points and opportunities in the current customer journey and engagement strategies.
• Create and maintain detailed business requirement documents (BRDs), functional requirement documents (FRDs), and user stories.
• Support the design and implementation of segmentation strategies for HCPs and patients, based on behavior, preferences, and needs.
• Ensure that analytics solutions are aligned with pharmaceutical compliance, data privacy regulations (e.G., HIPAA, GDPR), and promotional standards.
• Drive continuous improvement in data quality, business processes, and omnichannel execution metrics.
• Act as the bridge between business users and technical / data teams, ensuring mutual understanding and successful project outcomes.

Must Have

able to interface with commercial, technical, and executive teams.

advanced degree (MBA, MPH, etc.) preferred.

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.