Market Programmatic Display Advertising Specialist

Job Posting Title : Programmatic Display Advertising Specialist

Job Description

As a Programmatic Display Advertising Specialist, you will be responsible for planning, executing, and optimizing B2B programmatic display advertising campaigns for our internal business units. This role will operate like an internal agency and requires a strong understanding of programmatic platforms, account-based marketing principles, and data-driven campaign management for providing dedicated support to various business units across the organization. This role will involve collaborating with marketers and the creative team to design engaging display ads, setting up campaigns in our platforms, analysing and optimizing campaign performance, managing advertising budgets, and generating detailed reports on campaign metrics to drive our digital advertising efforts and maximize ROI.

Responsibilities

• Develop, implement, and optimize programmatic display advertising campaigns.
• Utilize Demandbase and StackAdapt platforms for audience targeting, creative setup, pacing, and budget allocation leveraging intent data, firmographic filters, and dynamic targeting.
• Use data insights from Demandbase and StackAdapt to refine targeting strategies, messaging, and creative performance.
• Analyze campaign performance metrics such as impressions, CTR, engagement, conversions, and pipeline influence and provide actionable insights to improve ROI.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Manage budgets and allocate resources effectively to maximize campaign performance.
• Generate regular reports on campaign performance and present findings to stakeholders.
• Stay updated on industry trends, the B2B media network competitive landscape, technology and platform advancements, and incorporate findings to continuously fuel program effectiveness.

Requirements

Preferred Qualifications

Our Commitment to a Culture of Inclusion & Belonging

Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.

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Skills Required

programmatic advertising