Growth Marketing Manager for India's experiential commerce platform

Job Title : Growth

Marketing Lead

Location : Bangalore

(On-site)

Experience : 4–8

years ( mid-level)

Compensation : up to 30 LPA

Reporting

CMO

About the employer brand :

The brand is

on a mission to create India’s most immersive and trusted

gadget-buying platform by bringing the experience home. Customers can

book free in-home demos of the latest smart devices across

categories, explore and compare options, and get personalized

recommendations, all without visiting a store.

By

combining the ease of online browsing with the confidence of offline

interaction, Epik empowers smarter, regret-free tech purchases.

Role Overview

As the

Growth Marketing Lead , you’ll own and drive the full-funnel

growth engine spanning performance marketing, CRM, content creation,

brand partnerships, and on-ground society activations. You’ll be

responsible for building top-of-funnel demand and optimizing

conversion across channels.

You’re

part creative storyteller, part data-driven marketer, equally

comfortable brainstorming Instagram reels and fine-tuning ROAS on

Meta. This is a high-ownership role where strategy meets hands-on

execution.

Job Description

Society Activation & On-ground Demand Gen

1. Plan and execute community activations across premium housing societies (e.g., Sobha, Prestige).

2. Manage live demo events targeting 300+ households per society.

3. Capture leads, testimonials, and spark local word-of-mouth.

Meta & Google Performance Marketing

1. Own execution across Meta and Google Ads.

2. Scale demos while optimizing CAC and funnel drop-offs.

3.Test formats — videos, statics, reels — and iterate based on funnel insights.

Ad Films & Content Production

1. Collaborate with internal creative teams on UGC, scripted ads, and testimonials.

2. Assist with influencer shoots and ensure performance storytelling aligns with brand tone.

Brand Collab & Mid-funnel Campaigns

1.Collaborate with partner brands to leverage high-intent user data (e.g., abandoned carts).

2. Run conversion-focused mid-funnel campaigns via ads + WhatsApp / CRM.

3. Build strong relationships with partner marketing teams.

Influencer Marketing

1. Identify and manage influencers across categories like tech, home, and lifestyle.

2. Own briefing, execution, and performance tracking.

3. Repurpose content into ads and short-form video formats.

CRM & Funnel Communication

1. Own WhatsApp, email, and SMS flows across the entire customer lifecycle.

2. Align closely with tech and CS teams for automation and handoff triggers.

3. Monitor performance metrics and run win-back and re-engagement campaigns.

Social Media Strategy

1. Build and manage content strategy across Instagram, LinkedIn, and YouTube.

2. Post using brand + UGC + event content with strong design coordination.

3. Drive recall and excitement through weekly engagement.

SEO & Organic Growth

1. Optimize SEO across product listings, demo pages, and blogs.

2. Research keywords and build backlinks for “best gadgets,” “home demos,” etc.

3. Track improvements in traffic, domain authority, and impressions.

Job Requirements / Mandatory Skills

Bachelor’s

degree in Marketing, Business, Communications, or a related field.

MBA is a plus

4–7

years in growth marketing, digital marketing, or performance-led

roles

Hands-on

experience with Meta and Google Ads, managing campaigns end-to-end.

Ability

to plan and execute offline activations or society / community events.

Familiarity

with content production scripting, storyboarding, and coordinating

video shoots.

Practical

understanding of SEO best practices keyword research, on-page

optimization, and backlinks.

Proven

ability to manage social media channels like Instagram, LinkedIn,

and YouTube.

Willingness

to work as an individual contributor and cross collaborate with

internal / external teams.

Good

to have

Excellent

project management and cross-functional collaboration skills.

Data-driven

mindset with a bias for experimentation and iteration.

What

you get

High-ownership

role at a fast-growing consumer tech startup.

chance to build a category-defining offline+online experience.

Exposure

to full-funnel growth from on-ground activations to digital

performance.

Work

directly with founders and cross-functional teams to shape strategy.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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