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Deputy General Manager - Design

Deputy General Manager - Design

ConfidentialAhmedabad
5 days ago
Job description

Project Massing & Feasibility :

  • Evaluate the feasibility of residential projects at the pre-planning stage, including built-up and saleable areas, project specifications, and compliance with zoning regulations.
  • Develop comprehensive project estimates considering FSI, number of towers, height, and other specifications, providing vital inputs to costing and budgeting teams.
  • Lead the preparation and submission of RFPs (Request for Proposals) and ensure alignment with Regional and Zonal offices for optimal project feasibility and design strategy.
  • Manage the alignment of consultants costs (architects, structural engineers, etc.) to ensure they remain within the approved budget outlined in the business plan.

2. Consultant Management & Vendor Coordination :

  • Identify and select top-tier architects, engineers, and design consultants, and manage initial negotiations for project design work.
  • Prepare detailed recommendations for Senior Leadership and Regional Heads on consultant selection and approval processes.
  • Ensure timely financial transactions and payments to vendors, working closely with the finance team to guarantee smooth operations and compliance with project schedules.
  • 3. Project Design & Coordination :

  • Take full ownership of the design delivery for the project, ensuring all required drawings (GFA, GFC, structural, MEP, coordinated drawings) are finalized and submitted as per project timelines.
  • Lead coordination with consultants (architects, structural engineers, MEP, landscape designers) and zonal-level teams to ensure the alignment of design work at all stages.
  • Collaborate with the product and marketing teams to understand project USPs, pricing strategies, and customer preferences, incorporating them into the design.
  • Ensure design briefs are delivered on time for each project phase (concept, schematic, GFA, GFC), working closely with consultants and internal stakeholders to ensure compliance with established milestones.
  • Provide expert guidance on design vetting, suggesting improvements and ensuring the design meets company objectives, regulatory requirements, and the envisioned product brief.
  • 4. Project Launch & Readiness :

  • Oversee the creation of renders, cut sheets, and 3D models in close collaboration with the Design Head at the Zonal Office to prepare for the site launch.
  • Engage closely with Sales and Marketing teams to incorporate customer feedback into the design process and ensure market-appropriate design solutions.
  • Spearhead the design of sample sales flats and marketing offices on-site, ensuring timely procurement of necessary materials, coordination with vendors, and alignment with project timelines.
  • Lead the development of site experiences for project launches, ensuring seamless execution in coordination with the Sales Head for branding elements.
  • 5. Project Execution & Monitoring :

  • Work closely with the Project Management team during the execution phase to monitor construction and ensure it adheres to the approved design and quality standards.
  • Address design-related queries, including Request for Information (RFI) issues raised by the operations team, and facilitate quick resolutions to keep the project on track.
  • Conduct regular site visits to ensure the design intent is being followed and provide support as needed to the construction team to address design-related challenges.
  • 6. Learning and Development :

  • Continuously identify opportunities for self-improvement and professional growth, including advanced training, leadership development, and involvement in high-profile projects.
  • Share knowledge and best practices with team members, fostering a culture of continuous improvement.
  • Key Interactions : Internal :

  • Costing & Budgeting :   Provide critical inputs for budget allocation towards design requirements, ensuring financial discipline and adherence to project costs.
  • Product Team :   Work collaboratively to refine the product mix, USPs, and pricing strategies to align the design with market expectations and customer needs.
  • Business Development :   Offer expertise during the project feasibility and due diligence (TDD) stage, providing input on design implications for project viability.
  • Marketing & Brand Communication :   Coordinate efforts to create a compelling site sales office and exceptional launch experience that resonates with customers.
  • Legal & Liaison :   Ensure proper legal documentation for design approvals and regulatory requirements, working closely with the legal team to secure necessary government clearances (RERA, MOEF, etc.).
  • External :

  • Consultants & Vendors :   Lead relationships with architects, structural engineers, MEP consultants, fa ade designers, landscape architects, and interior designers to ensure the timely and successful delivery of design work.
  • JVPs (Joint Venture Partners) :   Guide external stakeholders in understanding the design brief, ensuring alignment and setting clear expectations on project requirements and milestones.
  • Skills Required : Essential Skills :

  • Significant experience (5-8 years) in managing and executing the design lifecycle for large-scale residential projects, including conceptualization, design execution, and construction monitoring.
  • Deep knowledge of architectural design principles, building codes, and industry trends, including sustainable and innovative design practices.
  • Proven ability to coordinate and manage diverse teams of architects, consultants, and contractors to achieve project goals on time and within budget.
  • Expertise in customer experience design, including the execution of show flats, marketing offices, and other key customer-facing elements.
  • Strong understanding of legal contracts, agreements, and compliance procedures for hiring consultants and managing vendors.
  • Advanced proficiency in design software (CAD, BIM, etc.) and a working knowledge of project management tools.
  • Preferred Skills :

  • Prior experience in large-scale real estate development and group housing projects.
  • Knowledge of local by-laws, zoning regulations, and approvals required for residential projects.
  • Experience with green building certifications (e.g., IGBC) and sustainable design initiatives.
  • Qualification & Experience :

  • Graduate / Post Graduate in Architecture with 10+ years of relevant work experience in design coordination, project management, and execution of residential or commercial projects.
  • Proven track record of managing design and project execution at the senior level, with hands-on experience leading cross-functional teams and delivering high-profile projects.
  • Skills Required

    Vendor Management, Project Management, software proficiency

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