Primary Responsibilities :
- Conduct in-depth keyword research to identify high-volume, relevant keywords for our target audience and product offerings.
- Monitor competitor keyword strategies and identify gaps.
- Optimize website content, meta descriptions, title tags, headers, and images for search engines.
- Publish website content like blogs on WordPress.
- Perform regular technical SEO audits to identify and resolve issues impacting crawlability, indexability, and site performance.
- Identify and outreach to relevant websites, influencers, and publications for link opportunities.
- Track and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, etc.
- Generate regular reports on key SEO metrics (rankings, traffic, conversions, etc.) and provide actionable insights.
Required Qualifications
Bachelor's degree / Master's degree, preferrable in IT (any stream)Requirements
Minimum 1 year of proven experience in an SEO role, preferably in a fast-paced environment.Experience working with IT Services or in a B2B digital marketing environment.Digital Marketing Course or Certifications.Strong understanding of basic SEO concepts, search engine algorithms and ranking factors.Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, etc.Solid understanding of on-page, off-page, and technical SEO best practices.Basic understanding of HTML, CSS, and website architecture as it relates to SEO.Good communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Proactive, self-motivated, and able to work independently as well as part of a team.Skills Required
Wordpress, Css, Google Analytics, Html, Seo, Google Search Console