GenAI Art Director

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital / print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role : GenAI Art Director

Location : Remote working until further notice

Language : Proficiency in English is required as we are a global business

A little bit about the role :

Awareness and adoption of GenAI technology has transformed advertising, unlocking exciting new creative possibilities and redefining the role of art direction in marketing. We're looking for a hands-on GenAI Art Director to shape and execute high-impact advertising content across multiple channels and formats by leveraging both traditional design skills and AI-powered tools. You will be actively involved in the ideation, visual development, and execution of marketing assets for digital and social, across both static and video formats.

You’ll be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market. The ideal candidate combines a passion for visual storytelling, a strategic understanding of brands, strong collaboration, and familiarity with the latest in AI-driven creative workflows. As GenAI Art Director, you’ll take projects from initial concept through to delivery, working hands-on while also guiding and briefing other creators and motion designers for integrated rollouts.

What you'll be doing :

• Work collaboratively with GenAI Creators, Copywriters, Motion Designers, and Project Managers to craft campaigns across multiple formats and platforms.
• Provide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.
• Develop and refine concepts, storyboards, and moodboards - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.
• Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.
• Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
• Inspire and guide other designers and motion talent, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.
• Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.
• Continuously research, evaluate, and implement new GenAI tools, staying at the forefront of what’s possible and sharing insights with the broader team.
• Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.
• Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.

As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools. You’ll have access to a wide range of internal resources to help stay ahead of the curve.

You are expected to maintain active AI proficiency by :

What you'll need :

Req ID - 13905

Our values shape everything we do :

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.