Digital Marketing Manager

Job Title : Digital Marketing Manager

Location : Moti Nagar, New Delhi

Company : Hallbridge Education Group

Website : www.hallbridge-education.com

About Us

At Hallbridge Education Group, we believe in empowering students to embark on the most challenging yet rewarding global academic journeys. We provide transparent, expert guidance – from university and course selection to visa and pre-departure support – helping students achieve their international education goals.

As we expand our digital footprint and connect with more aspiring students across India and around the world, we are seeking a dynamic Digital Marketing Manager to lead our online engagement, brand building, and digital student acquisition efforts.

Role Overview

The Digital Marketing Manager will be responsible for driving Hallbridge Education Group’s overall digital marketing strategy – spanning paid media, organic growth, content, social media, email and analytics channels.

This is a pivotal role contributing to student lead generation, brand awareness, and business growth. You will work closely with our counselling, admissions, content, and creative teams to plan, execute and optimise campaigns for both domestic and international markets.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with company growth and student acquisition objectives.
• Manage and optimise paid campaigns (Google Ads, Meta / Facebook / Instagram, LinkedIn, YouTube), including budget management, targeting, creative testing, and performance tracking.
• Oversee SEO (on-page / off-page), content marketing, website and blog updates, and organic social media strategies to strengthen brand presence and generate inbound enquiries.
• Lead email marketing and automation workflows (lead nurturing, segmentation, drip campaigns) to convert leads into counselling or application stages.
• Collaborate with the admissions and counselling teams to ensure lead quality, conversion tracking, CRM integration, and an effective feedback loop for ongoing improvement.
• Analyse and interpret key digital marketing metrics (CPL, CPA, ROAS, conversion rates) and provide actionable insights to senior management.
• Manage external agencies (where applicable) and internal creative resources (design, copy, video) to deliver high-quality marketing materials.
• Stay informed about digital marketing trends, tools, and audience behaviour – particularly within the education and study abroad sectors – and apply innovative ideas.
• Maintain brand consistency, tone, and messaging across all digital channels.

Requirements