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Associate Program Manager - Retention
ConfidentialGurugram, Gurgaon / Gurugram, India9 days ago
Job descriptionCampaign Management – End-to-end ownership from campaign setup, execution, and analysis across Push, Email, SMS, and WhatsApp. Lifecycle Journeys – Design and optimize automated journeys (welcome, upsell, inactivity, win-back, etc.) using A / B testing and cohort analysis. Segmentation & Personalization – Use behavioral / transactional data to create micro-segments and deliver personalized campaigns at scale. Analytics & Reporting – Track lifecycle KPIs (DAUs, retention, CTR, conversions, etc.) and translate data into actionable insights. Cross-Functional Collaboration – Work with Product, Growth, Design, Analytics, and Engineering to align CRM campaigns with business goals. Tools : Proficiency in CRM platforms such as CleverTap, MoEngage, WebEngage, or similar. Strong command of CRM platforms and lifecycle marketing. Data-driven mindset with ability to run experiments and optimize campaigns. Creative thinker with a growth-hustler attitude. Excellent communication and stakeholder management skills. Prior experience in consumer tech (travel, mobility, or e-commerce preferred).
About the Company :
- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.
Position : Associate Program Manager - Retention
Location : Gurugram
Experience : 2- 4 years
Key Responsibilities : .
What we&aposre looking for :
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Skills Required
CleverTap, WebEngage, CRM platforms, cohort analysis, MoEngage
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Program Manager • Gurugram, Gurgaon / Gurugram, India
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