Social Media Marketing Specialist

Social Media Manager

Role Objective

To plan, create, and execute impactful social media strategies that drive consistent follower growth, engagement, and conversions across multiple brand locations. The role requires a mix of creative storytelling, data-driven decision-making, and strong coordination with design, video, and marketing teams to ensure every post contributes to brand visibility and measurable community growth.

Key Responsibilities :

1. Strategy & Planning

Build monthly content calendars outlining post frequency, campaign themes, and growth objectives.

Plan and execute campaigns for ongoing promotions, seasonal events, memberships, and partnerships.

Maintain a balanced content mix : reels, carousels, stories, testimonials, influencer collabs, and trending audio content.

Research social trends and audience behavior to refine brand tone and posting strategy.

2. Content Creation & Execution

Collaborate with the design and video teams to develop engaging and visually appealing content.

Review and finalize copy, hashtags, and CTAs for every post.

Maintain a consistent and family-friendly voice that emphasizes fun, trust, and community.

Ensure posts go out on time and align with the overall campaign calendar.

3. Community Management & Growth

Drive organic follower growth through consistent posting, trend participation, and engagement strategies.

Build relationships with local influencers and community pages for collaborations and cross-promotions.

Respond promptly to DMs, comments, and mentions to improve engagement rates and sentiment.

Execute follower campaigns, giveaways, and shoutout drives to attract new audiences.

4. Analytics & Reporting

Track performance metrics including reach, engagement, saves, shares, and follower growth.

Create monthly reports highlighting wins, learnings, and actionable insights.

Monitor competitors and identify opportunities for content differentiation.

Share data-backed recommendations to optimize upcoming campaigns.

5. Collaboration & Coordination

Work closely with account managers and marketing leads to align on brand goals and campaign direction.

Coordinate with creative teams to ensure timely delivery of visuals and videos.

Align with paid ads and SEO teams for integrated marketing performance.

Participate in weekly syncs to review metrics and brainstorm growth ideas.

Key Performance Indicators (KPIs)

Follower Growth : +1,000 net followers per month per location (minimum).

Organic Reach : 50k+ views on key reels or event-based content.

Engagement Rate : Maintain 10%+ engagement rate across posts.

Reach Growth : 20% MoM increase in organic reach.

Consistency : 100% posts delivered on schedule.

Conversion Impact : Trackable link clicks, bookings, or DM inquiries from posts.

Tools Required :

Scheduling & Analytics : Meta Business Suite, Later

Design & Collaboration : Canva, Google Drive, Asana

Reporting : Meta Insights, Google Sheets / Looker Studio