Brand Content Specialist- Beauty

About Us :

Skin Bae is a premier online destination dedicated to skincare enthusiasts, offering a wide range of high-quality skincare products and expert advice to help individuals achieve healthy, radiant skin. Founded with a passion for skincare and a commitment to empowering individuals to embrace their natural beauty, Skin Bae has quickly become a trusted name in the skincare industry. As a Korean beauty company, Skin Bae brings the best of K-beauty innovations and traditions to its customers, ensuring effective, gentle, and transformative skincare solutions.

Position Overview

We are seeking a creative and detail-oriented Brand Content Specialist to craft compelling, authentic content that captures the essence of our Korean skincare brand. You will be responsible for developing engaging product descriptions, blog posts, social media content, and other brand communications that resonate with our audience and strengthen our brand voice.

If you have a passion for beauty, strong writing skills, and a keen eye for detail, this role offers a great opportunity to shape how our brand connects with customers.

Roles & Responsibilities

1. Content Strategy & Brand Voice

Develop a content strategy aligned with short-term and long-term marketing goals.

Own and maintain a unified brand voice across all communication channels.

Provide strategic inputs for the overall marketing plan and execution.

Optimize workflows & project management to ensure smooth content execution.

2. Content Creation & Optimization

Create, edit, proofread, and publish engaging, SEO-optimized content across platforms.

Develop content for :

Website & Marketplace listings (optimized product descriptions, metadata, and content updates)

Blog posts with SEO keyword research & metadata optimization

Emailers, WhatsApp, and paid marketing campaigns

PR materials (press releases, PR emails, and media outreach content)

Customer Success & Sales team content support

Develop high-converting ad copies for performance marketing campaigns across Facebook, Instagram, Google, and other paid channels.

Review and approve creatives from designers to ensure they align with brand messaging and marketing goals.

3. Social Media & Video Content

Plan and manage social media calendars for all brand pages, including :

Reels, motion graphics, and static posts

Influencer marketing scripts & briefs

In-house reels and video scripts

Creative storytelling & campaign ideation

Review and provide final feedback on all videos to ensure content aligns with brand identity.

Mentor junior content creators to maintain quality and brand consistency.

Collaborate with designers on ad creatives, ensuring visuals and copy are cohesive for social media and paid promotions.

4. Influencer & UGC Content Management

Plan & execute influencer / UGC content campaigns.

Conduct round 2 influencer profile shortlisting.

Schedule & coordinate influencer videos and content planning.

5. PR & Media Outreach

Increase SkinBae’s online footprint by reaching out to media houses for mentions, articles, and collaborations.

Write and distribute press releases for product launches and brand milestones.

6. Cross-Functional Coordination

Collaborate with marketing, design, and agency teams for content execution.

Ensure seamless coordination with email, WhatsApp, and paid marketing teams.

Work closely with graphic designers to align static and video creatives with content messaging.

Approve final ad creatives, social media visuals, and website banners in coordination with the design team.

7. Retail & Visual Merchandising (VMD)

Plan & execute VMD visuals for retail activations and event marketing.

8. Performance Tracking & Community Engagement

Monitor Instagram end-to-end, ensuring seamless operation.

Engage with the online community on Instagram, Quora, Reddit, and other organic platforms.

Track and analyze content performance metrics (engagement, reach, conversions) to refine strategies.

9. Leadership & Process Improvement

Lead team building, training, and SOP development to streamline content processes.

Mentor junior writers and ensure content is aligned with SkinBae’s standards.

Qualifications

Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field

2+ years of professional experience in content writing, preferably in beauty, skincare, or lifestyle brands

Strong writing, editing, and proofreading skills with attention to detail

Ability to develop and maintain a consistent brand voice and tone

Familiarity with SEO best practices and content optimization

Passion for skincare, beauty trends, and the Korean beauty industry

Experience working with cross-functional teams including marketing, design, and product

Basic understanding of social media platforms and content formats

Excellent time management and organizational skills

Creativity and a proactive approach to content ideation and problem-solving

Please make sure to attach your portfolio

If you are a passionate content writer with a flair for creativity and a love for skincare and beauty, we'd love to hear from you! Please submit your resume and portfolio for consideration.