Senior Digital Marketing Specialist - Real Estate

Position Overview

We are seeking an experienced

Digital Marketing Specialist

with strong expertise in

SEO, online lead generation, and team management . The ideal candidate must have prior experience in the

real estate sector , with a proven record of generating qualified leads and driving

bookings from digital campaigns .

Key Responsibilities

Develop and implement

digital marketing strategies

tailored to real estate lead generation and conversion.

Manage and oversee the performance of a digital marketing team, ensuring

targets and KPIs

are met.

Execute and optimize

SEO strategies

to improve search rankings and organic traffic.

Plan, execute, and monitor

paid campaigns

across Google, Meta, LinkedIn, and other platforms.

Leverage

AI tools, CRM systems, and automation

to streamline lead nurturing and reporting.

Coordinate with sales teams to ensure smooth

lead-to-booking conversion .

Create, review, and oversee

marketing creatives and content

(social media posts, ads, videos, landing pages).

Track, analyze, and report campaign performance with actionable insights.

Stay updated with the latest

digital marketing and real estate trends .

Requirements

Bachelor’s / Master’s degree in Marketing, Business, or related field.

3–6 years of digital marketing experience

with a proven track record in

real estate lead generation & bookings .

Strong expertise in

SEO, SEM, Google Ads, Social Media Marketing, and Analytics tools .

Experience in

team handling

with leadership skills.

Proficiency in

Adobe Photoshop, Canva, and video editing tools

(preferred).

Strong analytical mindset with ability to drive

ROI-focused campaigns .

Excellent communication, problem-solving, and decision-making skills.

What We Offer

Competitive salary + performance-based incentives.

Career growth opportunities with leadership exposure.

Access to cutting-edge digital tools and strategies.

A collaborative, supportive, and growth-driven work environment.