Manager, Creative Technology and Development (L09)

JOB_POSTING-3-74711

Job Description

Role Title : Manager, Creative Technology and Development (L09)

Company Overview

Synchrony (NYSE : SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary / Purpose

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Creative Technology and Development Team will be responsible for designing and delivering dynamic media ad formats, HTML email templates and optimized landing pages. As an Analyst, you will be responsible for the coding, producing, proofing, testing, and troubleshooting HTML email templates. As an ideal candidate, you should have in-depth knowledge of creative & brand guidelines and specifications that include email / graphic design, testing across devices / platforms to ensure a consistent email experience in webmail as well as other email applications such as Google Gmail and Microsoft Outlook.

Key Responsibilities

Required Skills / Knowledge

Desired Skills / Knowledge

Eligibility Criteria

Bachelor's degree with 3 to 5 years of professional experience in advertising / digital marketing agencies and / or in-house digital creative teams and in lieu of a degree 5 to 7 years experience required.

Work Timings

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06 : 00 AM Eastern Time – 11 : 30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants

Grade / Level : 09

Job Family Group

Marketing

Skills Required

Css, Freemarker, Html, Liquid, Figma, Illustrator, Javascript, Indesign, Photoshop, Adobe Creative Suite