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Digital Engagement Lead
Digital Engagement LeadSK Finance Ltd • Jaipur, Republic Of India, IN
Digital Engagement Lead

Digital Engagement Lead

SK Finance Ltd • Jaipur, Republic Of India, IN
6 days ago
Job description

We are looking for a creative and data-driven Social Media Manager to lead our social media presence across platforms. The ideal candidate will have a strong understanding of the financial services landscape and a passion for crafting compelling content that drives engagement, builds brand trust, and supports business goals.

Key Responsibilities

  • Develop and execute social media strategies aligned with brand and business objectives.
  • Manage and grow presence across platforms including LinkedIn, Twitter, Instagram, Facebook, and YouTube.
  • Create and curate engaging content tailored to each platform and audience segment.
  • Monitor trends, conversations, and competitor activity to inform strategy.
  • Collaborate with design, content, and product teams to ensure brand consistency.
  • Analyze performance metrics and generate actionable insights to optimize campaigns.
  • Manage social media calendar and ensure timely delivery of content.
  • Engage with followers, respond to queries, and build community trust.
  • Collaborate with Influencer & Celebraties

Required Skills & Qualifications

  • 2–3 years of experience in social media strategy or digital marketing, preferably in the NBFC or Banking sector.
  • Strong understanding of platform-specific best practices and audience behavior.
  • Proficiency in tools like Locobuzz, Facebook Suite, YouTube Sudio, or similar.
  • Experience with social media analytics and reporting (Meta Insights, LinkedIn Analytics, etc.).
  • Excellent communication, storytelling, and copywriting skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
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    Digital Engagement Lead • Jaipur, Republic Of India, IN

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