Paid Media Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India with over 15 years of commitment to client success. Recognized for expertise in AI / ML, Digital Transformation, Flutter, and React, our top-rated company is featured on Clutch 2025. With a team of 200+ professionals, we deliver reliable solutions to global clients, including those in the USA, UK, Canada, Australia, Germany, and UAE. Our team has developed over 2,000 apps for various industries, ensuring a smooth and effective app development experience. We are highly ranked on platforms like GoodFirms, Upwork, and AppFutura.

Role Description

This is a full-time on-site role for a Paid Media Executive located in Ahmedabad. The Paid Media Executive will be responsible for media planning, executing social media marketing campaigns, optimizing social media content (SMO), and effective communication. Day-to-day tasks include strategizing and implementing paid media campaigns, monitoring performance, analyzing metrics, and adjusting strategies to meet business objectives.

Experience : 3+ Years,

Proven experience of working with IT Service,

Roles and Responsibilities

• At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department.
• Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel / nurture optimization, conversion rate optimization)
• Generate weekly / monthly performance reports (CTR, CPC, CPL, ROAS, impression share).
• Use insights to recommend actions or strategy shifts.
• Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.
• Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.
• Build landing pages or collaborate with design / dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.
• Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead / gen goals. Good copywriting and understanding of IT customer psychology.

Required skills and experience

Qualifications

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Skills Required

Social Media Marketing, Ppc, remarketing, linkedin ads , Facebook Ads, Google Ads, Media Planning, Sem