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Assistant Manager - Marketing

Assistant Manager - Marketing

Nayanta Universitypune, maharashtra, in
4 hours ago
Job description

Job Opening : Assistant Manager / Deputy Manager – Marketing

Reports to : Head – Marketing and Admissions

Location : University Campus, Bavdhan, Pune, Maharashtra 411021

Nature and Days of Work : Full-time, On-site (Monday to Friday; flexibility required for events, campaigns, and travel)

About Nayanta University :

Nayanta University in Pune is an emerging multidisciplinary institution committed to academic excellence, real-world learning, and inclusive practices. Supported by leaders from industry and academia, the University aims to build a strong, mission-driven brand rooted in innovation, transparency, and equity. With a culture dedicated to diversity, inclusion, and merit-based admissions, Nayanta is building a future-ready learning ecosystem for the leaders of tomorrow.

Why Join Us :

  • Strategic Branding Impact : Play a pivotal role in building the founding marketing strategy of a new-age university.
  • Creative Ownership : Lead the development of digital presence, brand identity, content strategy, and outreach campaigns.
  • Collaborative Culture : Work with leadership, faculty, admissions, and media partners to shape the university’s voice.
  • Professional Growth : Opportunity to build large-scale campaigns, manage budgets, and drive performance and engagement.

Key Responsibilities

1. Digital Strategy & Campaign Management

  • Design and execute the end-to-end digital marketing strategy across platforms, including Google, Meta, LinkedIn, and others.
  • Manage agency partnerships for performance marketing, SEO / SEM, and website development.
  • Track campaign performance, monitor KPIs, and optimise for reach, lead quality, conversion, and cost efficiency.
  • Manage media spends, optimise budgets, and maintain performance dashboards.
  • 2. Content Development & Brand Communication

  • Create briefs, provide feedback, and approve creative assets for digital and print channels.
  • Ensure brand consistency, accuracy, and tone across all marketing platforms.
  • Coordinate with internal teams to highlight academic programmes, student stories, campus news, and events.
  • 4. Event Marketing & Outreach

  • Plan and execute marketing support for admissions events, webinars, open houses, and school outreach sessions.
  • Collaborate with the Admissions and Operations teams to ensure event visibility, branding, and post-event follow-up.
  • The stated responsibilities are not an exhaustive list of duties. Employees may be required to perform other job-related tasks as necessary.

    Qualifications & Experience

    Education

  • Postgraduate degree in Marketing, Communications, Digital Media, or a related field (preferred).
  • Certifications in Digital Marketing, SEO / SEM, or Analytics (desirable).
  • Experience

  • 3–5 years of experience in digital marketing, brand management, media planning, or event marketing.
  • Experience in higher education, ed-tech, or service-based industries preferred.
  • Strong portfolio of digital campaign management and content strategy.
  • Technical Competencies

  • Proficiency in digital campaign tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)
  • Experience with performance analytics, CRM, and marketing automation
  • Budget planning, vendor / agency management
  • Strong content and communication skills (verbal and written)
  • Personal Attributes

  • Creative thinker with a strategic mindset
  • Excellent communication, storytelling, and presentation skills
  • Strong sense of ownership, accountability, and attention to detail
  • Ability to collaborate across departments and manage cross-functional projects
  • Passion for building impactful brands in the education sector
  • Remuneration :

    Compensation will be competitive and benchmarked to industry and sector norms commensurate with experience and qualifications.

    Application Process :

    Interested candidates should email a one-page CV in PDF format to :

    careers@nayanta.edu.in

    Subject Line : Application for Assistant / Deputy Manager – Marketing

    Only shortlisted candidates will be contacted.

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    Assistant Manager Marketing • pune, maharashtra, in

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