Search Engine Optimization Specialist

Key Responsibilities :

• Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement.
• Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players.
• Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management.
• Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement.
• Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages.
• Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.
• Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility.
• Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.
• Conduct A / B testing and CRO experiments to identify the most effective layouts and page formats.
• Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality.
• Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.
• Work cross-functionally with content, design, and web development teams to align SEO with broader business goals.

Requirements :

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Company Website : backdropsource.in