General Manager Marketing

Key Responsibilities : -

Strategic Planning & Business Growth

Develop and implement comprehensive marketing strategies to promote commercial projects (Commercial office spaces, IT parks, co-working, etc.).

Identify and evaluate market opportunities, competitive positioning, and emerging industry trends.

Support business development teams with insights, positioning strategies, and market intelligence.

Sales & Leasing Support

Drive lead generation campaigns to attract corporate clients, investors, and retailers.

Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients.

Collaborate with sales / leasing teams to meet occupancy, revenue, and sales targets.

Branding & Communication

Oversee brand-building initiatives for commercial projects to ensure strong market visibility.

Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants.

Develop creative marketing collaterals, presentations, and investor communication.

Stakeholder Management

Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants.

Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements.

Team Leadership

Lead and mentor the marketing team to deliver high-impact campaigns.

Establish performance metrics, track ROI of marketing initiatives, and optimize strategies.

Qualifications & Experience :

MBA / PGDM in Marketing, Business Administration, or related field.

12–18 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate.

Strong understanding of B2B marketing, corporate leasing, and real estate investment trends.

Proven track record of delivering successful campaigns and meeting business objectives.

Excellent leadership, communication, and negotiation skills.