Deputy General Manager or General Manager - Marketing (Consumer Health)

What you become a part of :

The successful candidate will play a pivotal role in shaping and driving end-to-end marketing strategy, brand / product support programs and product positioning to contribute to the financial / business objectives of the organization for our Consumer Health division.

What to expect :

Define and execute the marketing strategy for consumer health brands across target markets.

Lead brand positioning and repositioning initiatives, identifying key product benefits, usage occasions, and competitive differentiation.

Own the go-to-market and promotional strategy, including campaign planning, media mix, ATL / BTL initiatives, activation calendars, and budget alignment to commercial goals.

Track and analyze brand performance, market trends, consumer insights, and competitor activities, sharing actionable recommendations with leadership.

Conceptualize and implement consumer engagement and awareness campaigns—digital, in-store, and community-level—to drive visibility and consumption.

Review and optimize product pricing and packaging strategies to enhance shelf presence and market competitiveness.

Identify innovation opportunities and product extensions based on consumer needs and white space analysis; contribute to building a future-ready brand pipeline.

Collaborate with Commercial, Sales, Trade Marketing, and Training teams to develop product education materials and sales enablement tools.

Essential qualifications, experience & skills :

Bachelor’s degree in Marketing, Business or related field; MBA in Marketing is preferred.

12-15 years of progressive experience in consumer health, FMCG, or wellness brands, ideally within a multi-country, matrix organization.

Proven ability to build and grow consumer brands through insight-led, integrated marketing strategies.

Strong experience in consumer research, brand health tracking, and campaign ROI analysis.

A self-starter who thrives in entrepreneurial, fast-paced environments and can operate independently.

Skilled at working cross-functionally and cross-culturally to align stakeholders and deliver results.

Excellent communication, strategic thinking, and project management skills.

Why Join Us ?

Be part of a fast-growing, purpose-driven organization transforming healthcare access in Africa.

Work alongside passionate teams with deep expertise and purpose.

Thrive in a dynamic, high-growth environment where innovation, ownership, and leadership are encouraged.

Application

If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.