The purpose of this role :
The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job responsibilities :
- Plans and executes SEO initiatives and is responsible for their tactical and strategic development.
- Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas.
- Interprets performance reports to provide actionable insights and analysis to meet campaign objectives.
- Coaches and develops junior staff, supervising their projects and day to day activities.
- Builds strong relationships across client services team and with Type : Full Type : Skills & Qualifications :
- 3-6 years of experience in SEO (agency or in-house).
- Strong understanding of technical SEO, content optimization, and link-building strategies.
- Proficient with SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Strong written and verbal communication skills.
- Ability to interpret complex data and clearly present actionable recommendations.
- Experience with content management systems (e.g., WordPress, Drupal) and basic HTML / CSS Qualifications :
- Prior experience working with eCommerce or large-scale websites.
- Familiarity with international SEO, local SEO, or mobile SEO.
- Certifications in Google Analytics, HubSpot, or similar platforms (nice to have).
- Experience in mentoring or managing junior team members.
(ref : iimjobs.com)