Key Functional Areas of Responsibility :
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication / content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
- Understand and prepare weekly / monthly performance reports of campaigns
Professional Competencies :
Passion for SEO and Social Media MarketingOutstanding ability to think creatively, and identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizationalProfessional Skills & Qualifications :
Proficiency in MS Excel, Power Point, and WordExperience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolExperience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)Experience working with Social Media Analysis tools for Facebook / Google + / Linkedin / TwitterCertification Adwords / Digital MarketingGraduate / PGGood spoken / written and presentation skills in EnglishSkills Required
Seo Analysis, Smo, Ms Excel, Power Point, Word, Adwords, Digital Marketing