DENTSU - Senior Account Manager - Programmatic

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Description :

Key responsibilities :

• Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly.
• Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues.
• Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity.
• Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues.
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser.
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed.
• Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology.
• Contributes to updating best practices and offers insights on how to improve campaign effectiveness.
• Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving India Chennai Anna Nagar Tyche Type :

Full time.

Contract (ref : iimjobs.com)