Brand & Digital Marketing Executive

Job Description

We are seeking a dynamic and creative Brand & Digital Marketing Executive  to strengthen Cascade Headway’s brand across LinkedIn, social media platforms, and other digital channels. The role requires managing digital campaigns, content creation, and design, while also focusing on lead generation aligned with the company's needs . The candidate will play a crucial role in building our online visibility, generating qualified leads, and supporting business development through digital strategies

Key Responsibilities

Develop, execute, and monitor digital marketing strategies across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant platforms.

Create professional, engaging content (posts, blogs, graphics, and short videos) highlighting Cascade Headway’s services (Digital Transformation, Advisory, Auditing & Assurance, BPO, and Zoho Partner Solutions).

Manage the company’s LinkedIn page and employees’ digital presence to maximize visibility and inbound leads.

Design and implement targeted campaigns to generate qualified B2B leads as per company verticals and service offerings.

Monitor and analyze campaign performance; prepare periodic reports with actionable insights.

Work closely with the leadership team to align marketing activities with sales objectives.

Maintain brand guidelines across all creatives and ensure consistency of communication.

Coordinate with design / creative tools (Canva, Adobe Suite, or similar) to produce professional digital collateral.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Proven experience (1–3 years) in digital marketing, social media management, and lead generation .

Strong knowledge of LinkedIn marketing and B2B lead generation campaigns.

Proficiency in tools like Canva, Adobe Creative Suite, Zoho Social (or similar platforms).

Familiarity with CRM systems, preferably Zoho CRM, for lead tracking and nurturing.

Strong analytical skills to measure KPIs and ROI of campaigns.

Excellent written and verbal communication skills.

Ability to work independently and in collaboration with cross-functional teams.

Benefits

Opportunity to work with an Authorized Zoho Partner and be part of high-value digital transformation projects across multiple industries.

Exposure to international markets (India, Middle East, Europe) through digital brand presence and campaigns.

Professional development through continuous learning and potential Zoho certifications.

A collaborative environment where creativity and innovation are encouraged.

Flexible opportunities for showcasing personal creativity in branding and campaigns.

Competitive monetary benefits (to be discussed during the offer stage).

Requirements

Digital Marketing Strategy – ability to plan and execute campaigns across platforms. Social Media Management – expertise in LinkedIn, Instagram, Facebook, and other relevant channels. Lead Generation & Nurturing – running targeted campaigns to attract qualified B2B leads. Content Creation – drafting engaging posts, blogs, and captions tailored for professional audiences. Graphic Design Tools – proficiency in Canva / Adobe Suite for designing impactful creatives. SEO & SEM – understanding of search engine optimization and paid ads for reach expansion. Analytics & Reporting – measuring campaign performance (Google Analytics, Zoho Social, or similar). Email Marketing – experience in designing and running targeted email campaigns. CRM Knowledge – familiarity with Zoho CRM or other CRM platforms for lead tracking. Communication & Collaboration – strong written, verbal, and interpersonal skills to work with cross-functional teams.