In film - Brand Partnerships & Alliances

Manager / Sr. Manager - Branded Entertainment

About us

ITW Playworx is an Entertainment, Media and Communication arm of                                                     ITW Consulting Pvt. Ltd. The company is an integrated marketing agency which offers services in the field of Experiential Marketing (Events & Activation), Branded Entertainment, Public Relations, Entertainment (Content, Music & Talent Management) Given the huge landscape of the sports and entertainment industry, the focus lies in creating pathbreaking brand solutions for the new age consumer.

Our Network - MUMBAI | GURUGRAM | BENGALURU |CHENNAI | KOLKATA | DUBAI | LONDON. For more info visit www.itwplayworx.com

Location : Mumbai

Reporting – Business Director – Branded Entertainment

Purpose of the role

The person will be responsible to generate revenue for various film projects via In-Film branding, various strategic associations, barters and tie-up with various Brands, Media and Celebrities.

Roles and Responsibilities

In-Film Branding

• Responsible to build network and relations with various brands, media and celebs to be                                        able to approach them for In-Film Branding and / or Covert Advertising.
• Understand a project, evaluate, build a strategy and set revenue target for the project.
• Responsible to implement the strategy for In-Film Branding, Strategic associations,                                                                                                             barters and tie-ups.
• To Approach Pan India clients / brands across categories to generate revenues through
• Business Development by selling In Film Advertising, Co Movie Associations, Music and Web Series.
• Independently manage daily client outreach, including but not restricted to cold calling and in person meetings.
• Identify and analyze advertising market information / trends and potential leads to associate with movies, music and web series.
• Coordinate closely for pre and post sales executions with clients, directors, producers

and internal teams, colleagues, manager for smooth deal executions.

manager from time to time.

People Management

Need to manage and get work done with Producers, Directors and their representatives.

Required to build great rapport with all Brands, Key resources and all strategic partners

of various projects.

Reporting and MIS

Report on weekly, monthly film moments and revenue generated.

Reports on industry trends and market developments

Any other report as required by management from time to time.

Minimum Qualification

Desired Skills

client relationship / client database.

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Skills Required

sponsorship sales, Business Development, Advertising