This job offer is not available in your country.
Senior Marketing Manager
ConfidentialThane, Mumbai, Navi Mumbai11 days ago
Job descriptionPlan and execute targeted BTL activities like career fairs, college fests, school workshops, and kiosks. Execute outdoor marketing initiatives, including hoardings and flyers. Measure the ROI of each on-ground activation to improve footfall and inquiry generation. Design and execute impactful brand awareness campaigns that resonate with students and parents. Ensure visual and verbal brand consistency across all touchpoints. Manage and enhance social media presence and monitor online brand reputation. Coordinate website updates and ensure all content is accurate and engaging. Develop quarterly and annual marketing calendars aligned with business cycles. Define and track KPIs for all campaigns and channels. Analyze lead quality, drop-off rates, and user journeys to guide content and creative development. Create and manage monthly / quarterly marketing budgets, ensuring maximum ROI. Guide content creation for ad creatives, blogs, testimonials, and video content. Review videos, posters, banners, and graphics to ensure consistency in branding and messaging. Collaborate with design teams for timely and high-quality creative output. Expertise in Google Ads , Meta Ads Manager , and other digital advertising platforms. Strong analytical mindset and comfort with numbers, attribution models, and dashboards. Deep understanding of student decision-making behavior and educational cycles. Creative flair with a performance-oriented mindset. Exceptional communication and stakeholder engagement skills. Experience in lead lifecycle management and funnel optimization. Proven ability to manage high-budget digital campaigns and successful on-ground activations. Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field. 6–10 years of marketing experience , preferably in the education, training, or EdTech sector. Certifications in Google Ads or Digital Marketing Strategy are preferred.
We are seeking a highly driven and strategic Senior Marketing Manager to lead and scale our marketing initiatives. This pivotal role is responsible for overseeing a comprehensive marketing strategy that includes performance marketing (PPC) , branding , and on-ground (BTL) activities. The ideal candidate will be a creative, data-driven leader with a deep understanding of the education sector, focused on driving measurable results such as brand growth, lead generation, and market positioning.
Key Responsibilities
Performance Marketing (35%)
- Develop, implement, and optimize data-driven PPC campaigns across platforms like Google Ads , Meta , YouTube , and LinkedIn .
- Manage performance metrics such as CPL, CTR, ROAS, and CAC to ensure continuous improvement.
- Create advanced remarketing, retargeting, and funnel-based campaigns.
- Leverage tools like Google Analytics and Tag Manager to assess user behavior and campaign impact.
BTL & On-Ground Marketing (20%)
Branding (20%)
Strategy, Analytics & Planning (15%)
Creative & Content Oversight (10%)
Skills & Competencies
Qualifications
Skills Required
Digital Advertising, Analytical Skills, Stakeholder Engagement, Communication Skills, Performance Marketing, Branding
Create a job alert for this search
Senior Marketing Manager • Thane, Mumbai, Navi Mumbai
Related jobs
- Promoted
Senior Brand Manager
SuperOpsthane, maharashtra, in SuperOps is a SaaS start-up empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI.
We are backed by marquee investors li...Show moreLast updated: 7 days ago
- Promoted
Senior Business Development Manager – Influencer Marketing
Creativefuelmumbai, maharashtra, in We’re seeking a seasoned Senior Business Development Manager to lead revenue growth and strategic brand partnerships within our Influencer Marketing vertical.
This role is ideal for someone who thri...Show moreLast updated: 21 days ago
- Promoted
Senior Brand Manager
Phifer & Companymumbai, maharashtra, in Department : Marketing & Brand Strategy.Reports To : Director of Marketing.We’re a fast-growing health and wellness company on a mission to help people live healthier, more balanced lives.From clean ...Show moreLast updated: 6 days ago
- Promoted
Performance Marketing Lead
OLGA LLCKalyan-Dombivli, IN We are seeking a Performance Marketing Lead who can transform paid media investments into sustainable business outcomes.This is a leadership role for someone who can balance big-picture strategy wi...Show moreLast updated: 16 days ago
- Promoted
Performance Marketing
Pixisthane, maharashtra, in Job Designation : Performance Marketing.Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their d...Show moreLast updated: 30+ days ago
- Promoted
Senior Advertising Manager
Zycent SolutionsMumbai, IN Deploy and optimize Facebook / Meta Ads campaigns (Conversions, Leads, App Installs, Video Views…) with a total budget of $120,000 / month.
Analyze customer actions, plan A / B testing (content, ads, audi...Show moreLast updated: 25 days ago
- Promoted
Performance Marketing Manager
Central Visionnmumbai, maharashtra, in Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies.
Understanding budgets & ROAS to plan for the mont...Show moreLast updated: 25 days ago
- Promoted
Senior Manager - CDMO Marketing
ConfidentialMumbai Strategic Marketing Leadership.Develop and implement marketing plans that align with business goals and drive growth for CDMO services.
Identify market opportunities, customer needs, and trends to c...Show moreLast updated: 30+ days ago
- Promoted
Senior Manager - Performance Marketing
Emeritusmumbai, maharashtra, in Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments.
Through partnerships with over 80 world-class universit...Show moreLast updated: 7 days ago
- Promoted
Performance Marketing Manager
FirstClubdombivli, maharashtra, in We’re looking for a Performance Marketing Specialist to own and scale paid marketing.Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other performance channels.Continuously ...Show moreLast updated: 18 days ago
- Promoted
Partner Marketing Manager (B2B)
FyndBridge Consultants & Advisorsmumbai, maharashtra, in Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.Extend and adapt existing marketing programs and assets for use by channel partners (e.Design and ...Show moreLast updated: 7 days ago
- Promoted
Growth Manager
Benchiredombivli, maharashtra, in We are looking for a senior growth manager to drive customer acquisition through our referral program.Customer referrals have been pivotal to Company growth, and you will have the opportunity to im...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Manager
The Face Shop India OfficialWorli, Maharashtra, India The Face Shop is one of our esteemed brands.We are dedicated to delivering high-quality skincare products to enhance our customers' beauty and well-being.
We are looking for a data-driven and ROI-fo...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketing Manager
Augmont | Gold For Alldombivli, maharashtra, in Growth Marketing Manager / Product Growth Manager.Remote-first (India), occasional travel (1 to 2 days per month to Mumbai office).
We are bringing tokenised gold to life on chain.Institutional cust...Show moreLast updated: 3 days ago
- Promoted
Senior Manager, Marketing
ConfidentialMumbai, India Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.At Adyen, everyt...Show moreLast updated: 9 days ago
- Promoted
Senior Facebook Ads Manager – $100K Monthly Budget | 6-Month Contract | High-Impact Project
Faces CanadaKalyan-Dombivli, IN Faces Canada, a leading beauty & cosmetics brand, is seeking an experienced Senior Facebook Ads Manager to lead and optimize our paid media campaigns.
This is a high-impact project with a $100,000 m...Show moreLast updated: 25 days ago
- Promoted
Product Marketing Manager - Revenue Recognition
Chargebeedombivli, maharashtra, in Chargebee is a subscription billing and revenue management platform powering some of the fastest-growing brands around the world today, including Calendly, Hopin, Pret-a-Manger, Freshworks, Okta, S...Show moreLast updated: 30+ days ago
- Promoted
Senior Marketing Manager
ConfidentialMumbai Bachelor s degree in communications, marketing or related field.Candidates should have 3-5+ years of hands-on experience driving growth via affiliate marketing.
Candidates will have experience devel...Show moreLast updated: 3 days ago
- Promoted
Senior Performance Marketing Manager
Brego Businessmumbai, maharashtra, in Senior Performance Marketing Manager .Develop and own the end-to-end performance marketing strategy across paid media (Google, Meta, LinkedIn, programmatic, etc.
Closely work on checking all campaig...Show moreLast updated: 7 days ago
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
Bhanzumumbai city, maharashtra, in Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 7 days ago