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Digital Marketing Executive
TIGI HRMumbai, Maharashtra, India13 hours ago
Job description3–4 years of proven experience in performance marketing / digital marketing. Hands-on experience managing large budgets (₹20–30 Lakhs+ per month) . Strong knowledge of Meta Ads Manager & Google Ads platforms. Proficiency in Google Analytics, Tag Manager, and performance tracking tools. Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.) . Ability to finalize campaign content with a creative eye independently. Analytical mindset with the ability to interpret data and generate insights. Excellent communication and teamwork skills. Experience in the D2C or Edtech space is a plus (not mandatory). Opportunity to work with a fast-growing global edtech brand. Collaborative and dynamic work culture. Exposure to international markets and large-scale digital growth.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube) .
- Manage a monthly budget of ₹30 Lakhs+ with accountability for ROI and CPL targets.
- Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
- Conduct A / B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
- Collaborate with creative & content teams, while also using AI tools for content generation and design , to finalize ad creatives and campaign material.
- Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
- Provide weekly and monthly performance reports with actionable insights.
Requirements
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Digital Marketing Executive • Mumbai, Maharashtra, India
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