Social Media Manager

Job Description

This is a remote position.

Job Description – Social Media Manager

Position : Social Media Manager

Department : Marketing & Communications

Location :  Remote

Role Overview

We are seeking a creative and data-driven Social Media Manager to build and manage BFT’s digital presence across multiple platforms. The ideal candidate will be passionate about storytelling, adept at community building, and skilled in executing campaigns that drive brand awareness, engagement, and customer acquisition.

Key Responsibilities

1. Platform Management

Manage and optimize content across Instagram, Facebook, YouTube, LinkedIn, WhatsApp, Snapchat, and emerging platforms .

Ensure consistent posting, brand alignment, and platform best practices.

2. Content Strategy & Storytelling

Develop platform-specific content calendars with engaging visuals and copy.

Create viral campaigns and innovative mystery travel storytelling content that intrigues audiences without revealing destinations.

3. Community Building & Engagement

Foster authentic online communities by engaging with followers across all platforms.

Respond to comments and direct messages within 2 hours to maintain responsiveness and trust.

4. Campaign Execution

Plan and execute social campaigns including pre-launch contests, GRANDLAUNCH giveaways, and ongoing promotional initiatives .

Drive traffic, participation, and conversions through interactive campaigns.

5. Analytics & Optimization

Track KPIs including reach, engagement rates, follower growth, conversions, and ROI.

Provide regular reports and optimize content strategies based on insights.

6. Crisis Management

Handle negative comments, reviews, or controversies with professionalism and empathy.

Escalate sensitive issues to senior management when required to safeguard brand reputation.

7. Influencer & Collaboration Management

Work with marketing executives to identify, engage, and manage influencers and brand ambassadors.

Encourage user-generated content campaigns to boost authenticity and reach.

8. Trend Monitoring

Stay updated on social media trends, algorithm changes, and emerging platforms.

Identify opportunities for viral content, collaborations, and innovative engagement strategies, especially in the travel industry .

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

1-3 years of proven experience in social media management.

Strong copywriting and content creation skills with an eye for visual aesthetics.

Proficiency in social media management tools (Hoot-suite, Buffer, Later, etc.).

Familiarity with analytics platforms (Meta Insights, YouTube Studio, Google Analytics, etc.).

Excellent communication, community management, and crisis-handling skills.

Creativity, adaptability, and strong understanding of digital marketing trends.

Benefits

Competitive salary with performance incentives.

Paid leave and flexible work policies.

Access to cutting-edge social media tools and analytics platforms.

Opportunities to attend travel industry events and influencer meetups .

Career growth in marketing, digital strategy, and brand management.

Requirements

Familiarity with email marketing tools (e.g., Mailchimp, Brevo, HubSpot, or Zoho Campaigns) Basic design capabilities using Canva, Figma, or similar tools Working knowledge of Google Analytics, SEO best practices, and CRM systems Strong written and verbal communication skills in English with a professional, client-facing tone Interest in SaaS products, digital lead generation, and marketing analytics Exposure to organic growth channels (e.g., LinkedIn, Reddit, Quora, blog SEO) Detail-oriented with good time management and willingness to learn in a fast-paced environment