Brand Manager – MIJA Jewellery

Location : Mumbai | Full-time | Luxury Industry

At MIJA, we believe jewellery is more than an accessory — it’s a story, a symbol, and a moment captured. We are looking for a dynamic Brand Manager to safeguard and grow our brand vision while leading day-to-day brand communication across social media, PR, and influencer collaborations.

Key Responsibilities

• Brand Stewardship : Ensure every piece of content, collaboration, and campaign aligns with MIJA’s brand DNA of luxury, meaning, and timeless self-expression.
• Social Media Management : Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms.
• PR & Influencer Coordination : Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility.
• Campaign Oversight : Lead 360° brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments.
• Cross-functional Collaboration : Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints — digital, in-store, and experiential.
• Performance Tracking : Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth.
• Trend Awareness : Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.

What We’re Looking For

Why MIJA?

At MIJA, you’ll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.

Qualifications